Public speaking is the bane of a professional existence in some cases. However, it can be one of the most powerful ways to market your medical practice. Here are 10 ways to give a winning presentation.
1. Choose 3 Main Points of Interest
When hearing a speech, the audience tends to come away remembering only three or four messages from the content.Claim your FREE Practice Diagnosis
You can help them retain these points by organizing them verbally at the beginning of your talk. Once you have labeled these three themes, refer back to each one during your monologue. Jeff Schmitt in Forbes magazine suggested finding ways to tie these points in with each portion of your message. He suggested speakers should “repeat critical points as if they were a musical refrain.”
2. Spin a Tale
There is nothing like a parable to bring a point home. A story can make content interesting and brings ideas to life. When giving a TED Talk about the foibles within the habit of procrastination, writer/blogger Tim Urban talked about an incident in college where he laid out his workbook, scheduling the calendar a whole 12 months ahead. He gave himself the entire year to work on his thesis and then didn’t write it until the last two nights. He thought he had really accomplished something until he got a call from a school official telling him it was not acceptable.
3. Practice Your Delivery Rather Than Memorizing It
If you rehearse your talk, you will find you are much more familiar with the material. If you videotape yourself, you will have a chance to correct awkward moments or get ideas on how to improve your performance.
4. Know Your Audience
If you educate yourself ahead of time about to whom you will be speaking, it will be easier to deliver relatable content.
5. Invite Audience Participation
Asking for a show of hands will accomplish this with ease. You can follow up by asking them questions and ad-libbing with any answers that come your way.
6. Don’t Go Crazy with PowerPoint
While videos and graphics are tools that can pack a punch, to rely on them can quickly make your presentation tiresome. Keep your slideshow brief, and talk to the audience rather than reading from your screen.
7. Use Your Outside Voice
At one point or another, we have all dozed off to the sound of a droning speaker. A monotone is certain death. Keep your vocal inflections dynamic. Don’t hesitate to pause and take a drink of water, and give listeners a chance to digest your message.
8. Make Eye Contact
Looking your audience members in the eye will project your confidence and sell your message. It also invites the person to “tune in” to what you are saying.
9. Talk with Your Hands
This is where a video will come in handy. Since audiences respond best to speakers who use gestures, you can practice ways to use your hands in a manner that feels natural.
10. Be Yourself
The best way to help you sell your message to an audience is if you project an air of authenticity. Remember to smile and that the greatest tool in your arsenal can be a sense of humor.
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