An SEO ranking, otherwise known as a search engine optimization ranking, is the building block of your online reputation. In this sophisticated information age, there are various ways to improve your results in the rankings of Google and other search engines. Here are a few ideas that will keep visitors on your site longer, which can provide a lift in your ranking online:Claim your FREE Practice Diagnosis
Think about what words patients use when they are searching online for information. These are the words on your site that should be highly visible to a search engine. The best keywords tend to be ones that are used frequently but will have less competition. So, you may want to be creative in your research. Be careful not to “stuff” your site with keywords that are used in an awkward manner or are obviously just there to get hits. Google will reject your site, and your ranking will fall.
Content must be legitimate and offer some value to the reader. If your site doesn’t have content, it will not appeal to the search engines. You need content that is relevant and will cause the viewer to remain on your site for a significant time frame or want to revisit. Imagine your content as being an extension of your practice. It reflects on you and your image. It should be between 2,000 and 2,500 words, which is the ideal length for SEO. However, length will do you no good if nobody is going to read it. Divide it into readable sections that are compelling and easy to view. Use images or videos. Make it stick.
Page loading speed.
A page that takes forever to load won’t keep the viewer’s attention for long. Nearly half of visitors will go elsewhere rather than wait longer than a few extra seconds to view a page.
Google and other search engines use software called crawlers to read your site. If your site is not up to speed technically, the crawlers will have trouble comprehending your content. If this happens, you will have no chance to elevate your rankings. Therefore, make sure your URLs are at optimal length (under 100 characters), use dashes rather than underscores, and avoid using special characters. Keep the content as straightforward as possible. Be sure to use a unique title tag on each page. Keep its length under 75 characters with relevant keywords included. A meta description is helpful and should be under 160 characters.
Quality of Links.
Your content will attract more attention from both search engines and web surfers if you include relevant links to other sites, as well as links to pages in your own site. Make sure the links are significant, but don’t overload your site with them, as it will slow down the viewing process and make your content harder to view.
Videos are a popular means of garnering visits. They can improve the length of time someone stays on your page, and they will boost viewer conversions.
The majority of users under the age of 50 are now viewing websites through their mobile devices. Ignoring this important fact will certainly lower your hits, as well as your ranking in search engines. Mobile optimization is a crucial factor in any online marketing endeavor.
Make the most of your social networking by sharing your site on a regular basis. Use all the social networks you are active on, with special attention to Facebook, Twitter, Instagram, and LinkedIn.
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