In this episode of the PracticeBloom podcast, CEO Matt Coffy talks about how to work with today’s framework to capture new patients and improve your practice. By following our strategy, you can drive hundreds of new patients to your practice. Take action and get started today rather than worrying about where your next patient is coming from.Claim your FREE Practice Diagnosis
We’re going to go into this whole model but what I want to talk about first is blocking yourself. I want you to say this one thing about your practice. Which is whatever it is that is out there that you are seeking. There is someone seeking you. So whatever your practice is, your patients are seeking you. Just do yourself a favor and think through this whole process. Practices have a challenge. There’s a lot of “buts” in practices. We run into this all the time and I want to tell you what the story is. The story is that people themselves try and convince an argument about how they can’t do something because they’re basically arguing for their own limitation. We’ve run into this with practices all the time. In fact, we’re working with one right now who has a limitation of the belief that they can grow. And I hope that’s not you, but I can tell you that a lot of the things that we run into are “buts” friends “woulda” “coulda” “shoulda”. I could have opened up that practice in another location and had two. I would have opened up another practice and had a thriving practice in another town, but you know what? There’s a big “but” in the way. So we run into these obstacles all the time. Now more than ever is the time to think about how to work with today’s framework. Now I just got your attention, you’re watching this and thinking “what the hell is all this about?” Well, I can tell you what it’s about. See the guarantees of life of a practice that can just run off of referrals and get started and run through life. And 25, 30, 40 years and retire. It doesn’t happen anymore. You have to think about what you’re doing in today’s economy. What are you doing to take advantage of these things? So all the “ifs ands and buts”.
“Whatever is out there, that you are seeking. There is someone seeking you.” -Matt Coffy
The limiting beliefs that we find all the time when we talk to practitioners. “Well I would start up, I’d like to get more patients but I got you know these things have been working in the past” and I think the problem that we see and the problem that we’re trying to solve here and which I will go through the entire model to show you how we get patients delivered hundreds and hundreds of times every week to practitioners. It’s time to take action and deal life force for yourself. Even if you can just take this information and implement that on your own, do the process in your head of instead of living in fear and worrying about the next patient. Where are they coming from? What are they doing? Take action and get started. Whether it’s with us or with another practitioner, agency, whatever it might be. Start down the road of thinking through the process that’s going to unblock yourself. Say this in your head “whatever that you are seeking whatever that you’re wanting whatever the vision is. It’s seeking you.” The patients are out there within your geographic territory, you know they are. How do you reach them? Let’s get started. Alright, so this is the model that we use that basically reduces stress for practitioners, increases their profit and creates confidence. That’s really what this is about. So if you think about it our mantra is to do these three things, is to reduce stress, increase profit and take your confidence to the next level so you can open that next practice so that you can continue and thrive and grow.
We brought a couple of different practices now through two different stages of growth. One growing their practice to a certain point where they put offices in other states but also we’ve worked with people where they’ve gotten so big they actually had open another wall, which is great and just blows out another section in their office. So we see a couple of different variations of this, but really we know where and how to get your patients, period. The what we do for a living. So if you want to take this methodology and implement it on your own, please go ahead. There’s nothing magic here, it’s just work and that’s why we want to make sure you understand so you can see exactly what we’re doing. There’s no secrets here. We’re not doing anything that anybody else couldn’t do with little bit of training.
However, it takes action and it takes someone to make a “But I could and would and should”. I have so many people who sit on the fence and say “Well I’d like to grow but we end up you know going down this path of trying to figure out, well we could do some here do some there” and nothing ever gets done. So let’s get this thing done. Facebook, Instagram, Google ads, Google call only ads and Google retargeting ads. That’s it. Five things, Facebook, Instagram, Google ads, Google call only and then Google retargeting. Those are the five things.
Today, what we’re going to do is we’re going to cover the Facebook and Instagram. We’re going to save the Google ads for another episode because it’s going to go pretty long. Just to do this one, but stick with me. This is five minutes and I’ll show you how it works. So Facebook, basically you’re running ads. And what we want to do is first create audiences so we look at the audience and we try and get email lists if we have them from the practitioners. If not, we have another audience which is basically built off of the geographic territory, and audience 3 where we have a blend of geographic territory, interests, a general amalgamated ability to run a couple of different audiences in Facebook which allows us to reach different targets, different geographic areas or different demos. We really want to look at trying to build these audiences on Facebook. So you can get into Facebook, you can run ad words in Facebook or what they call their business offerings, business ads and we run those ads. So what we do is we put a post in in the feed of your potential patient in the geographic territory, we use a video because we know that videos are attracting people. Just like what you’re watching right now. They are the best thing that you can use today because it’s got action, it’s got some activity. When we run that post, we really want to know how does it work? So if I have a condition, how does it work? How do you solve my problem? How are you solving my particular condition?
You have seven seconds to get their attention. In that first seven seconds, just like you watched me jump through in this video you’ve got to get someone’s attention. Oh hey, this relates to me. Great. So we can use that, we can also use case studies and testimonials which are great because they’re actually real patients that can refer real to stories because that’s what you’re trying to solve is that your patient who’s watching it right now, their story needs to tell that testimonial in that video. If you’re there with them, it’s even better. So they actually they see the combination of a face and a problem that was solved. The onsite is always great. So if we can get an onsight visit from a practitioner and we can actually create that sort of the experience at the office. And so we do a lot of videos, do a lot of video work. We have someone come in and shoot a bunch of videos that we can use over and over and over again. And then you know you’ve got your outlier commercials. I really think that those are the things that are coming, that you really get unique on. So telling a longer story and getting a more involved, almost like a movie. We do that with some of our practitioners at the higher levels. It’s very very specific cases and that’s a really great thing. We’ve made people cry with these videos because they’re so intense. That’s coming. So you can do that, but these two case studies, on sight, perfect, get it started. So next once someone clicks or gets on this video, we know we’ve got them as somebody who is interested so we re-target them with a secondary offer. So now the offer could be a self-diagnosis. Diagnose your pain ailment condition depending on which practice you have.
So we then bring them into sort of a chooser and they can choose one, two, three. It’s like choose your own adventure. So we put them down a chooser which basically gets them engaged. So now they’re like “hey I have this problem that problem and this problem” basically it’s a pain assessment tool, right? So now we brought them through and now this is starting to get them solved. Now we’ve got the process to say “hey, you’re taking the pain assessment. Give us your email will email you back.” Now you’ve got to lead. The lead tells you what their problem is. Now that we’ve got this specific thing set up so that they segment themselves, we actually run e-mails depending on the case specific to what they’ve chosen in the pain or self-diagnosis. So now we can actually specially set up e-mails just for their case, just for their particular situation. We also then follow this up with another re-targeting ad, once they’ve touched that first post, we’ve got gold. Those are people who are interested, they have a problem, they have something that they need to be solved. We then want to give them another offer, which again is another assessment. “Hey, guess what? We saw that you did this. Now we’ve qualified you. Here’s another assessment based off of what you picked here.” Right even qualifying them further. So now we’ve got them down all the way into what their specific niche problem is.
If you’re really good, at this point they should be calling you. If you’ve got their e-mail, you can have your team follow up. We actually can help you with follow up strategy and how to get engaged with them. Again this is the process of trying to create a relationship, trust, balance in giving and taking. What you really want to do at the end is then do a webinar on that particular condition and you can think of whatever practice you’re in, whatever strategy you have, whatever you’ve been doing to try and get people to understand in front of you, one on one take it to the webinar. Then these e-mails keep saying “hey got your problem got it down to a specific niche. Here are more e-mails saying that hey we’ve got a webinar coming up” By the way, each one of these e-mails has an appointment request in it.
So it says hey, by the way here’s the thing about what you said you had a problem with and if you need help, just click here and we’ll get you started with the appointment. So then take them to the webinar, at the end if you can do the 20 to 30-minute webinar on a procedure. Everybody who goes that webinar are is a solid candidate and right on the “thank you page” after they said I will go see that webinar about that procedure that I did have done and I need to see if I got more trust in you, on the thank you page, you put that appointment request and 30% of people convert. Right there on that appointment request from the thank you page because you’re on that page saying thank you for coming to the webinar. We’re going to tell you about all the great things on this procedure and all the things that are going to be solved, all the problems can be solved. Boom. Why not just get started now? Click right below and let’s set an appointment and you come and see me. After you get through the webinar, you send at the end of that webinar you send another e-mail, another appointment setting request. So every single time, you go down this road you’re you’re asking but you’re giving at the same time.
So this is how it works. Alright, we’ll see you in the next time. We’ll talk about the paid ads for Google ads Google call only in the Google re-targeting ads.
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