Doctors and medical practices can have a powerful friend in SEO. It can help them increase their brand name awareness and draw in new clients. On the other hand, if you don’t use SEO effectively, it can end up as a disaster for your website and your medical practice.
This short article is meant for readers with some basic SEO understanding. For any further information and help with SEO marketing strategy, contact PracticeBloom.
And now, we will go through some common medical SEO mistakes together.
Not Using Long Tail Keywords
Use long tail keywords always, which are keyword phrases that are extremely specific to what you’re using. Long tail keywords maybe have lower search volumes in comparison with their much shorter counterparts, but they will typically get you more conversions due to the lower competitors and higher quality visitors. If you are using keywords that are too broad, your page may not be exactly what the searcher is searching for, whereas a more specific keyword expression will most likely match the searcher’s objective.Claim your FREE Practice Diagnosis
Not Checking Keyword Variations
If you’re simply using the very first keywords that come to mind, you could be missing out on some fantastic, high-volume terms. Constantly use the Google Adwords Keyword Planner along with your very own medical understanding to find keyword variations– there might be some unanticipated gems!
Ruling out User Intent
Ok, so you’ve picked a long keyword expression– that does not imply every long phrase is good. You need to choose keyword expressions that show your desired user intent. Nine times out of 10, you’re trying to find clients that have already done their research and are ready to make an appointment.
Not Using Unique Title Tags, Meta Descriptions, & Header Tags
This may appear like an apparent one, but we’ve seen a ton of sites that don’t use special title tags, meta descriptions, and header tags. Examine for duplicates using Google Search Console tools or a Screaming Frog crawl.
Forgetting Location Keywords
As a medical professional or medical practice, your business more than likely caters to particular areas. So, you need to use location keywords to let Google understand your service location. If this makes your title tag too long, drop the trademark name unless your brand is exceptionally popular. For example: Don’t use “Cardiologist”, use “Cardiologist NYC”.
Over-optimization and Too Many Keywords
You might be lured to “trick” Google by “packing” your pages with a lot of relevant keywords, but keep in mind that it’s not all about rankings. On the exact same note, absolutely use keyword-specific anchor text when producing internal links. Let it sound natural and don’t use too many.
Not Paying Enough Attention to Website Content & Design
Search engine optimization is excellent, however, you have to have terrific material and user experience to support it. In the end, everything is about conversions; if your site underperforms, it doesn’t matter how many people click your link. Make it simple for users to convert. Have forms on each page, plainly significant conversion buttons, comprehensive doctors & services pages, easily accessible contact information, visible patient testimonials, and so on.
If you’re interested to read more about medical SEO mistakes, see this page here.