In revamping their websites, most healthcare organizations focus on the homepage. Instead, the focus ought to be on landing pages. Your homepage should be only a map to take the visitor to a strong landing page.
The minute a visitor reaches your healthcare organization’s website, you’ve got her full attention– however, you could lose it extremely quickly if you do not provide what she’s searching for. Plus, she’s probably doing a number of other tasks while perusing your site. You don’t have much time, and you just get one impression.Claim your FREE Practice Diagnosis
Here are the 5 factors your health care website requires effective landing pages:
To Inform, Instruct and Encourage
When someone arrives at your healthcare organization’s website from a Google search, she’s searching for something. She might be looking for info about her own condition, her child’s illness, or her partner’s upcoming treatment.
The page where she lands need to be all about the patient. Not your healthcare facility. Your material must inform, advise, and encourage your reader.
Press releases. Awards announcements. Letters from the CEO. These are just a few of the manner ins which healthcare facilities squander landing pages to talk about themselves instead of assisting the client.
To Combat Misinformation Floating Around
Approach your landing page as your way to eliminate all of the false information floating on the web. Each time your landing page answers the concern effectively, that is one less time another page with questionable details has an opportunity.
Each time your landing page– for whatever reason– does not do the job, you are decreasing the chances of that person ever returning to your website.
Clarifying fake health info develops your medical facility’s reliability. Somebody else will if you do not do it.
To Provide In-depth Information
If you were in your patient’s position, narrate through whatever you would want to understand. Interview one to get more insight if you cannot put yourself in the patient’s position.
Sadly, lots of hospitals slap up health library material on their landing pages, instead of putting in the time to explain a condition or procedure to the patient in their own words. That’s likewise a missed opportunity to highlight your health care organization’s distinct approach.
An effective landing page will leave your reader feeling empowered and informed enough to make the right options.
Just as your homepage offers basic details, a reliable landing page gets specific. A patient is trying to find thorough information regarding their condition and how you can help them with it.
To Engage The Patients
While the reader may walk away feeling informed, you can bet that this reader will have more concerns down the road. The design of your landing page needs to direct them to your CTA– call to action.
Presuming your content is simply exactly what the reader was trying to find, request something in return– like visiting an associated article, signing up for your e-newsletter, or downloading your patient guide on the topic.
To Be Found In Search Engines
Online search engine enjoys landing pages. “Landing pages are sort of like cars and trucks– ensure they’re tuned-up properly, and you’ll likely get better efficiency and savings from them down the road,” according to the Google Webmaster blog.
Search optimization implies developing and coding your page so that people can find it through a Google search.
Keep in mind that Google also wants people to continue using its search engine, so they need to be pleased. Google developed its search algorithm with this in mind. Plainly featured sites will be those that have strong landing pages that supply what people are looking for.