SEO stands for, “search engine optimization.” It is the means of gleaning internet hits through the various search engines. When a website is optimized for search engines, that means it is tweaked to the best potential for getting web traffic. It should be a given that SEO is crucial to the success of a business’s web presence. However, not everyone realizes this. Even if you aren’t a “web geek,” there are several standard do’s and don’ts you should know for making the most of your SEO.Claim your FREE Practice Diagnosis
SEO is the virtual lifeblood of a website. Without SEO, your site will never be located by web users. Therefore, without the benefit of search engine optimization, your site is virtually invisible. Fortunately, there are ways to become an entity online. The first four rules are as follows.
4 Things to Do:
- Start building for SEO from the very beginning stages.
Give your website its best chance to succeed by planning ahead with an SEO-friendly design.
- Use the right language.
To do this, you must know the words that are most likely to plugged into an internet search. This vocabulary, known as keywords, should be used throughout the text in a natural and legitimate way.
- Post meaningful content.
Google will reject results that are not useful or content that is “stuffed” with keywords. Make sure your content makes sense and provides some value to the reader.
- Create quality descriptions.
Although these are invisible to the reader, Google sees them, and they will be included in the search. Therefore, it is important to use valid page titles, photo file labels, and basically all content that goes into your page.
Following these basic rules, you will be setting your website up for its best potential success. Although there are plenty of helpful things to do that will boost your SEO, there are just as many things that will cause your SEO to crash and burn. For instance, repetitious text and keyword stuffing. There are other notables, as well.
4 Things Not to Do:
- Ignore adaptations for mobile devices.
Mobile devices are the main tool of web users now. Over three-quarters of people online are using their cellphone instead of a PC. Therefore, an effective website is set up for mobile.
- Ignore your loading time.
The collective attention span has never been shorter. If viewers have to wait longer than 6 seconds for your site to load, they give up and go elsewhere.
- Repeat content.
Keep all of your text unique. If it is a duplicate, Google will find it.
- Don’t bother with analytics.
Google offers user-friendly tools that will tell you all you need to know about how your site is performing. With Google Analytics or Webmaster, you can see what you are doing that is most effective and what is the least.
Understanding SEO can be a challenge, especially as it is constantly evolving. However, from a business perspective, it is worth the investment in time.