Do you want to encourage Facebook reviews for your medical practice? Here is a way to induce online reviewers to endorse you almost automatically.Claim your FREE Practice Diagnosis
Facebook is the current giant in social media. This media mecca just hit 2 billion users. This is a formidable chunk of the population, and Facebook is normalized in our current culture. Most of the population and many businesses are using Facebook regularly.
Therefore, reviews on Facebook will increase your visibility and provide credibility for your practice. Even if your reviews are not 100 percent on the positive side, by building a positive foundation, you can balance any negative feedback. The reviews will provide confirmation for patients, telling them that you are a good choice among healthcare providers.
You can garner reviews by asking for them directly. You can create a diagram that shows how to leave a Facebook review or direct them to a helpful video. You can ask those who have already reviewed your office in other places, such as Yelp or on your company website, and most will be happy to complete one on Facebook.
However, there is an easier way to get reviews on Facebook. This tip works for marketing on Facebook in general, but it is suitable for most healthcare facilities.
- First of all, your practice should be listed in the “Local Business” category. Once there, you can invite all your friends and followers to “check in” on Facebook Reviews.
- Following the check-in, a day or so later, Facebook sends the viewer an automated invitation to write a brief review.
- Most people who opted to check in will leave a positive review. Since they have had a good experience, they don’t mind sharing it.
- Be on the alert for the pending review. When it is published, be sure to express thanks to that user, and take the opportunity to invite others to check in and then make comments.
The beauty and simplicity of this practice is that all you have to do is to request a Facebook check-in. This puts the process in motion for Facebook to request the review.
Most users are familiar with the check-in process. However, they may not do it without a prompt. Therefore, your nudge is a crucial part of the review process. Since a medical practice stands apart from a regular business, it may not occur to a user that the healthcare profession can benefit from a customer review.
Therefore, you can leave reminders around your office. Place a note at the bottom of the customer printout, asking for a check-in on Facebook. Post a sign with your office Facebook ID, and include it on your business card. If you make the information available, the Facebook reviews will inevitably follow.
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