Blogging is a tremendous method for building an online presence for your practice. It offers the added benefits of enhancing your standing in the search engines and attracting new clients.Claim your FREE Practice Diagnosis
There are some tried-and-true ways to make blogging work to its best advantage. Here are a few suggestions:
- Select a Compelling Subject
It can be challenging to find a topic that readers find interesting. However, you can come up with ideas by putting yourself in the place of the patients. What would their focus be?
Another consideration is to think about medical news that is of interest to the public. What are the first questions patients ask when they make an office visit? What are some of the most popular products available for review?
These and other questions tend to lead to interesting blog topics. By selecting subjects that are of interest to you, the writing will come naturally.
- Decide on a Format
Is your blog post going to be written as a question/answer session? A how-to guide or an infographic? By offering a variety of formats and topics, your blog will maintain interest on the parts of both readers and you.
- Know Your Stuff, and Give Due Credit
Research is one of the most important factors in a successful medical blog, or any marketing blog for that matter. An outline is a good way to organize your thoughts so that the post can be presented in a concise way. Make an outline by listing all the points you want to make, and then include a list for each topic. Be sure to add a link to any sources you have used for information.
- Make It Happen
You are ready to write. Thanks to your outline, all that is left is the process of filling in the blanks. You will want to introduce your topic right from the start, covering the subject matter in your first couple of sentences. Introduce yourself, letting the reader know you are an authority on the subject. Encourage the reader to continue by explaining why the following content will be helpful or interesting for them.
You can pepper your content with verbiage that promotes follow-up on the part of your audience. Invite them to take action. Keep your content engaging, filled with humor and conversational. Subheadings will make reading easier, as they break the content into more condensed bits. Don’t be afraid to use your own style, letting your true self come through.
- Don’t Forget the Pictures
Content that includes images and videos is proving to have a statistically greater number of viewers than plain text. So dress up your blog with interesting photos, charts and graphs, or even a colorful block quote. There are stock images available that will provide an endless source of material for you. Select a couple that fit in with your message.
- The Final Edit
It’s always a good idea to step away from your project before publishing. Come back to it later with a fresh eye, and you will have an easier time catching any typos or mistakes. Plus, you may have sparked an idea for more content in the meantime.
Finally, be sure to link your blog. Connect to your website, to other posts, and to references online. Links help to boost your rankings in the search engines and build your presence.
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