In this podcast, we’ll provide you with an understanding of how we broke the $50 a lead barrier for CoolSculpting leads and detail techniques you can start using on landing pages today based on the fear of missing out. If you create a situation in which your audience has to act fast to get an opportunity they might not get again, you’ll encourage sales and conversions. The best way to do this is to target the right people with the right offer. Don’t be afraid to offer different opportunities to different audiences.