The 2016 Balloon Festival missed their goal as far as ticket sales an attendance largely due to bad weather and a lack of effective marketing, making the 2017 festival a make-or-break event.
PracticeBloom was engaged just six weeks before the 2017 event and given the challenge of making the 2017 Balloon Festival the best event to date.
- Implemented new Calls-To-Action on the website
- Set up Facebook ad campaigns targeting fans of the bands playing at the festival
- Set up Facebook ad campaigns, retargeting website visitors and driving them to purchase tickets online
- Developed iOS and Android apps to optimize festival experience
- Over $95,000 in ticket sales generated
- Over 3,000 app downloads
- Best Balloon Festival attendance to date