Telemedicine is on the rise, with more and more patients seeking alternative means of healthcare and visiting a doctor. With modern internet and technology situated in most homes, virtual care is a viable means of healthcare. This allows any practice to offer care to patients who can’t leave their homes, help free up congested schedules, and expand their audience.
But like any new service or product, it is necessary that you market and promote your telemedicine practice. In this article, we explain what it takes to properly and successfully create a telemedicine marketing campaign.
For many health practices and clinics, there are little to no marketing choices to be made. Word-of-mouth is often sufficient to ensure a steady stream of local patients. But when marketing a service like telemedicine, relying on simple word-of-mouth isn’t enough.
True marketing tactics must be employed to help a clinic launch and maintain their telemedicine medical practice. This is because of the following:
With telemedicine, online marketing is the name of the game. You want patients who are familiar with and comfortable with the online world, which is why all marketing efforts have to be centered on your online presence.
Below we’ve prepared five steps you should take to market your telemedicine service:
The first step of any marketing plan is asking yourself and your team all the important market questions. There needs to be a shared understanding across the board of your direction, your goals, your end game, and your tactics. Without this shared understanding, your marketing decisions will be inconsistent, confusing, and overall ineffective.
Consider the following questions with your practice staff and team:
In the digital world, look and functionality are just as important as credentials and training. When a potential patient opens your website, they need to get the same feeling of trust and comfort that they would when walking into a clean and well-kept clinic lobby or waiting room. If your website looks outdated or is difficult to navigate, potential patients can be turned off, and they would instead seek out another option.
Your online marketing efforts branch out from your online presence, and your online presence starts with your website. Does your website convert visitors? Does it clearly explain your credentials and service details, and offer your visitors the educational service line resources they seek? Do your patients ever have difficulty making bookings, appointments, or finding crucial information?
With our health care marketing team at PracticeBloom, we have created, designed, and launched countless beautiful and functional websites for all types of clinics and practices, including telemedicine. We understand the landing page aesthetic and content marketing materials that the general public expect when searching for a health care provider, and we specialize in infusing your brand with the design elements that are data-tested to work.
Paid online advertising is more nuanced and complex than ever before. Social media platforms like Facebook and Instagram offer the tools and data for marketers to truly tailor a program fitting for any specific audience.
With a team of healthcare marketing experts like PracticeBloom, your telemedicine services and practice can be marketed and pinpointed to the exact audience you need. We will work with your team to understand the key demographics that would best respond to your video visit ads, and facilitate an online ad campaign that maximizes this information. Our campaigns are designed to convert with the lowest cost-per-click and cost-per-conversion rates you can find to get the most out of your bottom line.
When people search for telemedicine services, they want more than just an established doctor and practice. They want to know that they are in good hands specific to telemedicine and video visit virtual care. It’s another way to stand out from the intense online competition: specialize your credentials and training in the telemedicine service line space.
With accreditation with the ATA, your doctors can have official qualification for online patient consultation. This streamlines patient trust and acceptance in your telemedicine services, and is the first step to helping your doctors transition to the world of virtual care.
The ATA also has a number of partnered training programs which your doctors can complete for further qualifications. Not only does this build greater trust with your patients, but it also ensures that your healthcare providers perform consistently and professionally across all patients. Become one of the most trusted providers out there.
Last but not least: your day-to-day online presence. When everything else is set up and established, from your website to your credentials to your knowledge hub, it’s crucial to maintain day-to-day activity in your online space as one of the top providers in your market.
PracticeBloom is the home of the best medical websites on the internet. We’ve designed and launched countless healthcare websites, helping healthcare providers all across the country connect with their ideal patients.
If you are looking for a telemedicine marketing campaign that is guaranteed to bring in the numbers, PracticeBloom is the team for you. Contact us today to find out more about our services and how our patient-first campaigns have helped thousands of people nationwide.
Read more: Pros and Cons of Telemedicine