$95,000 in ticket sales from $2,000 worth of Facebook Ads

Taking a Balloon Festival To New Heights

Event marketing though Facebook Ads and Website Optimization

Generated $95,000 in ticket sales from $2,000 worth of Facebook Ads

Case Studies Story

The Challenge

The 2016 Balloon Festival missed their goal as far as ticket sales an attendance largely due to bad weather and a lack of effective marketing, making the 2017 festival a make-or-break event.

PracticeBloom was engaged just six weeks before the 2017 event and given the challenge of making the 2017 Balloon Festival the best event to date.

Case Studies Story

Our Solution

  • Implemented new Calls-To-Action on the website
  • Set up Facebook ad campaigns targeting fans of the bands playing at the festival
  • Set up Facebook ad campaigns, retargeting website visitors and driving them to purchase tickets online
  • Developed iOS and Android apps to optimize festival experience
Case Studies Success

Their Success


in Ticket Sales


Apps downloaded

  • Over $95,000 in ticket sales generated
  • Over 3,000 app downloads
  • Best Balloon Festival attendance to date