Dermatology Medicine Marketing: Connect New Patients With the Skincare They Deserve 

PracticeBloom’s dermatology marketing team can help your dermatology clinic get countless new leads almost overnight. Ready to give your clinic the boost it needs?

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Dermatology Marketing: Improve Your Leads, Book New Patients

With the skin being the largest organ of the body, it’s no surprise that patients are always in the need of trusted and reliable dermatology services. So if your dermatology clinic isn’t getting the patients and appointments you expect, then this might be an issue of your marketing, not the services you provide.

With PracticeBloom’s tried and tested dermatology marketing strategies, we can help any dermatologist become the most trusted source of all medical and cosmetic skincare services in their area. Outgrow and outrank the competition with a comprehensive and total digital marketing campaign that utilizes the most effective online marketing tools available today.

PracticeBloom specializes in combining SEO, Email Marketing, Social Media marketing, Inbound marketing solutions, and Funnel marketing to grow clinics like yours around the world. We use proven digital marketing techniques with our specialized expertise in dermatology marketing to help clinics maximize their leads, get the most out of every dollar they spend on ads, and convert more interested clicks into paying customers than ever before.

Our ProfitEngines programs leverage the power of Facebook, Instagram & Google advertising to deliver a steady flow of new leads that our automations convert into booked consultations almost overnight.

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Knowing What Your Customer Wants With Dermatology

Any marketing strategy begins with an intimate understanding of your target audience’s pain points and the advantages of seeing a professional dermatologist. With dermatology, our strategy makes the most of:

  • Care For All Issues: There are countless issues that dermatologists are trained to deal with -- whether it’s a minor skin disease or issue like acne and warts, or much more serious skin disorders and conditions like psoriasis and skin cancer. PracticeBloom emphasizes the most common possible dermatological conditions patients may have that would make them seek out a dermatologist, targeting those pain points directly. Even if a potential patient doesn’t know they need you yet, our organic and paid advertising will put your clinic in their view as soon as they start searching.
  • Comprehensive and Effective Treatments: What makes your dermatology clinic stand out from the rest in your area? We highlight the unique selling points of your dermatology devices, as well as any unique treatment your clinic may offer. We showcase the exact aspects of you and your team that makes you a unique brand in your area, and one your future patients and clients won’t be able to resist.
  • An Offer They Can’t Refuse: With clever promos and offers combined with your renewed online presence, we can convert even the toughest leads into loyal patients. With PPC ads, consistent emails, and trust-building content, your next patients are always at some step in our dermatology pipeline, until they finally connect with the perfect offer and call in for their first consultation.
  • Local Experts: Why not capitalize on your expertise and talent? We truly highlight you and your team as local experts, promoting your clinic as the trusted authority in all dermatological services in your area. Become the top-rated clinic in just a few short weeks as we maximize your positive reviews and testimonials from every existing patient.

Let PracticeBloom Handle the Marketing of Your Aesthetics Practice

It's hard to find new patients. And it's so frustrating when they don't call or show up during your appointment time! We understand how hard it can be and we're here to help.

ProfitEngines Dissected

ProfitEngines is a comprehensive tool equipped with a variety of healthcare marketing necessities to supercharge your campaigns. The best thing about ProfitEngines is that working on campaigns becomes seamless and effortless, making it easy for the busiest dermatology clinics to achieve the results they want.

  • Automatic Lead Conversion: Dealing with ten leads is one thing; dealing with a hundred is another. ProfitEngines is built to help your clinic scale by taking leads and turning them into appointments automatically. This way, your staff can stay up to date with the latest messages and inquiries from your ads and landing pages without having to do anything. Built-in lead scoring also ensures that your top potential clients are funneled to the top while less profitable leads are moved to the bottom, meaning no individual in your patient base is left behind. Increasing patient volume has never been easier. 
  • Retargeting: ProftiEngines makes sure your paid ads won’t go to waste. The system is built to allow retargeting for ads, meaning patients who weren’t ready to buy into discounts and promos are targeted a second time. Retargeting is a guaranteed way to increase conversions since most people ignore ads the first time they see them. 
  • A/B Testing: A/B testing takes the guesswork out of building campaigns. ProfitEngine assists you in testing different campaigns with different sets of patients to figure out what works and what doesn’t. With analytics, no money is left on the table and every single campaign -- from emails to ads -- is optimized to its full potential through actionable insight. 
  • Dashboard Reporting: Track updates, reports, and even customer reviews in a central hub that does it all. The dashboard also keeps track of your marketing spend so you know exactly how much you’re spending to generate leads and patient appointments. With full transparency, you know exactly where your budget is going and what results you’re getting.

The PracticeBloom, ProfitEngines Process

What are the steps involved in the ProfitEngines funnel process?

  1. The dermatology marketing strategy can begin with an appealing, limited time offer, such as “20% Off Your Chemical Peel”. This is designed into a beautiful landing page that loads incredibly fast and looks great on all devices (mobile and desktop). We turn that offer into targeted ads and run them to people who live within a certain radius of your medical practice.
  2. People who see the dermatologist marketing ad and are interested will click the ad link, which will take them to the landing page where they can claim the chemical peel promo by filling out a brief form. When they submit the form, they are redirected to a Thank You page which thanks them for claiming and notifies them that in order to redeem their discount, they need to request a free consultation via the online scheduling form on the thank you page.
  3. A percentage of people who claim the promo will follow the instructions and request a consultation on the thank you page, but a larger percentage of the claimers will need a nudge. This is where the power of ProfitEngines marketing automation comes in. As soon as someone submits a 20% Off claim, they receive a text message thanking them for claiming and prompting them to request a consultation by replying to the text message.
  4. A minute later, if they haven't yet requested a consultation, an automated email goes out also instructing them to request a consultation. This process of automated marketing reminders continues over the course of three days via a string of emails, text messages, and voicemails that encourage them not to let their discount expire and to request a chemical peel consultation.
  5. ProfitEngines ties together email, text messaging, phone calls, and even Messenger so however or wherever someone replies, the system knows to stop sending the marketing automations and will automatically move that person to the "Hot Leads" area of your ProfitEngines Lead Management Pipeline. Notifications instantly fire off via text or email to your staff alerting them of a new hot lead awaiting followup.
  6. You'll be amazed by how many of your future patients book with you because they didn't want to answer phone calls from unknown numbers but were happy to converse with you via text message before deciding to book an appointment.
  7. Unfortunately, there will always be "tire kickers" who claim an offer but just never take the next step. Instead of just marking them "lost", ProfitEngines shifts them out of your marketing Lead Management pipeline and into what we call a long-term nurture campaign, which consists of a 12-month email automation that sends out an informative eblast each month based on one of the other services your practice offers. Odds are that eventually that tire kicker will see something that interests them enough to reach back out and when that happens, ProfitEngines automatically adds them back into your Lead Management Pipeline as a Hot Lead.
  8. When someone requests a consultation, a new pending appointment shows up in your scheduling calendar and a notification goes out to your staff that there is a consultation waiting for their approval. Once approved and marked confirmed, the system sends out a confirmation email & SMS to the patient. It also sends automated appointment reminders the day before and the day of, increasing consultation attendance and reducing no-shows.
  9. If someone does miss their chemical peel consultation, your staff just needs to move them to the "No Show" stage of your Lead Management Pipeline and a new series of automated emails and text messages will go out and direct them to reschedule. This saves your staff the trouble of having to follow up with no-shows and further increases your consultation attendance rate.
  10. ProfitEngines is your start-to-finish lead management system. It automatically converts 5% of leads, on average, automatically, and we haven't worked with a practice yet who was thrilled to alleviate their staff of that responsibility so they could focus more on your dermatology patients.
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Our Complete Dermatology Marketing Plan

Get more visits and inquiries from ideal patients 

Low cost and effective, Facebook and Instagram ads should be at the heart of every digital marketing campaign. These platforms are equipped with analytics and targeting parameters that allow you to dive deep into your target market. With the help of our seasoned social media PPC marketers, you can create hyper targeted campaigns and reach customers in need of all kinds of skin, hair, or nail care services.

Ad science boils down to form and function. At the surface, our ads are designed to make readers click through the use of clear, empathetic messaging and great call to actions. We run our ads through A/B testing to make sure we publish the best version possible and leave no money on the table. 

Rise to the top as a local expert in dermatology

Organic search is one of the best ways to build hype for your dermatology practice. Prospective patients are always looking for a long-term clinic to work with, which means showing up on their radar when they look up competitive terms like “dermatologist near me” is crucial. In such a competitive landscape, the first clinic that appears on search results is also often the most booked one. 

Be the dermatology practice they see when they look up for medical and cosmetic skin, nail, or hair care services in the area. With tried and tested white hat search engine optimization (SEO) techniques, we build optimized campaigns and create search-friendly content to take your clinic to the top and attract searchers closer to your clinic.

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Stand out from competitors with glowing five-star reviews

Patients are discerning when it comes to dermatology. They want to learn more about the clinic and your quality of service before stepping foot in your office. Build your reputation organically and stand out from competitors with amazing reviews and customer testimonials from real patients.

Five-star reviews are crucial for any digital marketing campaign. With these, a prospective patient can see that your clinic is alive and actively providing high-quality service to patients. Thanks to ProfitEngines, requesting a review is as easy as clicking a button since it is integrated into our text and email campaigns. The dashboard reporting feature allows you to monitor and respond to crucial reviews, making sure your online reputation is managed, handled, and protected.

Become a known expert through inbound marketing

Embody the role of the expert by sharing actionable, valuable content your audience will appreciate. From extensive scientific research and articles to simple tips and tricks related to your treatments, content lets consumers and clients know that you are a true expert in your field.

At PraticeBloom, we don’t just write content. We run our content marketing campaigns through sophisticated SEO tools and choose titles around the most searched topics. This ensures that your dermatology content is hitting two birds with one stone: converting leads at the top of your funnel and climbing up the Google ranks to the top spot.

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Welcome old and new patients with stunning, functional websites

Set the perfect first impression with a beautiful dermatology website. Patients need more than just good service. As the very first touchpoint your customer has with your clinic, it’s crucial to have an updated website that is modern in both functionality and aesthetics. At PracticeBloom, our world class web developers and designers build sites from the ground up with custom code using WordPress.

Our dermatology websites are as beautiful as they are functional. Loaded with conversion tools such as opt-in forms, pop ups, chat widgets, and cookie tracking, we optimize every single part of the customer experience to always bring them one step closer to conversion.

Frequently Asked Dermatology Marketing Questions

Is PPC good for dermatology? 

Paid advertising is a fantastic way to reach new audiences, but only when it’s integrated into a robust marketing campaign. At PracticeBloom, we make sure that every marketing decision serves a bigger goal. Our dermatology ads on Facebook and Instagram drive traffic to landing pages where ideal patients can sign up and learn more about the service. Ultimately, we create ads and lead magnets with conversion in mind. 

How much should I be spending on ads?

This depends on a variety of factors including your goals and the competitive landscape of your region. We generally advise our clients to prepare at least a budget of $1,500 a month and funnel that into social media platform PPC or Google Ad Adwords, as well as lead magnet creation, for the best results. 

How do you increase my search engine visibility? Will I rank on Google?

Our tried and tested process begins with research and blog building. We use sophisticated tools to learn more about your competition and figure out what works for them. With tools and analytics, we eliminate guesswork completely and understand the best way to go about your own search rankability. 

Blogs are a crucial part of ranking well on Google. We build blog posts with specific templates to make sure they are optimized for search engines. We create posts around highly searched topics, using competitive keywords and topics designed to boost your clinic to the top. 

Will you teach me how to target the right patients?

ProfitEngines does it for you. Our system is designed to help even the busiest physicians and aestheticians navigate the potentially confusing world of lead management. With ProfitEngines’ internal lead scoring tool, it automatically funnels “good” leads to the top and prioritizes candidates according to their profitability. 

ProfitEngines is an intuitive system that you can easily operate with our guidance. Another awesome feature is the ability to segment audiences depending on what they need. If you operate a dermatology clinic, you can target audiences according to the specific medical or cosmetic procedure they need. 

This makes it easy for you and your team to send out personalized campaigns to each potential client and deliver the best content and ads for them. 

How many leads will I get?

Lead volume correlates with ad spend so the more money your company spends, the more leads you'll get. This also depends on the most popular services your dermatology clinic offers, and how in-demand these services might be in your area.                    

That being said, consultation requests are really what you want and our ProfitEngine programs leverage automated emails, test messages, voicemail drops, and even Facebook messages to nurture new leads into online appointment requests without your staff having to do a thing! Patient acquisition and patient retention has never been easier.

Can I use videos to market my brand?

Of course! Video is one of the best converting digital channels. People love to see patient testimonials and doctors, physicians, and health practitioners talking about benefits. Patients often look for these resources before even scheduling an appointment. 

Video is a great way to market your dermatology services. If the quality is good -- and the answer is helpful -- people will want to contact you right away.

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“The ProfitEngines program by PracticeBloom has skyrocketed my business. It's worked so well there have been times when I had to ask them to slow it down so we could catch up!”

Dr. Hardik Soni
Owner of Ethos Spa

Take Your Dermatology Marketing To The Next Level With PracticeBloom

The dermatology market will always be up for grabs. The need for trusted and reliable professional medical and cosmetic skincare will always be around -- your goal as a dermatology clinic is to establish yourself as the top provider of those services in your area.

With PracticeBloom, your clinic can get more leads, book more appointments, and outgrow your competition like never before. Our dermatology marketing team at PracticeBloom has spent years perfecting what we do, and dermatology marketing is just one of the many kinds of medical marketing that we’ve mastered.

Capture your patients today with PracticeBloom and our ProfitEngines marketing effort. Contact us today to learn more about how our marketing services can help your medical or cosmetic dermatology clinic expand.

Need More Patients for Your Aesthetic Practice?

Let's work together, and build a well-oiled lead machine that generates consistent revenue for you.  We'll send you more potential patients than you can handle.

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