With the skin being the largest organ of the body, it’s no surprise that patients are always in the need of trusted and reliable dermatology services. So if your dermatology clinic isn’t getting the patients and appointments you expect, then this might be an issue of your marketing, not the services you provide.
With PracticeBloom’s tried and tested dermatology marketing strategies, we can help any dermatologist become the most trusted source of all medical and cosmetic skincare services in their area. Outgrow and outrank the competition with a comprehensive and total digital marketing campaign that utilizes the most effective online marketing tools available today.
PracticeBloom specializes in combining SEO, Email Marketing, Social Media marketing, Inbound marketing solutions, and Funnel marketing to grow clinics like yours around the world. We use proven digital marketing techniques with our specialized expertise in dermatology marketing to help clinics maximize their leads, get the most out of every dollar they spend on ads, and convert more interested clicks into paying customers than ever before.
Our ProfitEngines programs leverage the power of Facebook, Instagram & Google advertising to deliver a steady flow of new leads that our automations convert into booked consultations almost overnight.
Any marketing strategy begins with an intimate understanding of your target audience’s pain points and the advantages of seeing a professional dermatologist. With dermatology, our strategy makes the most of:
It's hard to find new patients. And it's so frustrating when they don't call or show up during your appointment time! We understand how hard it can be and we're here to help.
ProfitEngines is a comprehensive tool equipped with a variety of healthcare marketing necessities to supercharge your campaigns. The best thing about ProfitEngines is that working on campaigns becomes seamless and effortless, making it easy for the busiest dermatology clinics to achieve the results they want.
What are the steps involved in the ProfitEngines funnel process?
Low cost and effective, Facebook and Instagram ads should be at the heart of every digital marketing campaign. These platforms are equipped with analytics and targeting parameters that allow you to dive deep into your target market. With the help of our seasoned social media PPC marketers, you can create hyper targeted campaigns and reach customers in need of all kinds of skin, hair, or nail care services.
Ad science boils down to form and function. At the surface, our ads are designed to make readers click through the use of clear, empathetic messaging and great call to actions. We run our ads through A/B testing to make sure we publish the best version possible and leave no money on the table.
Organic search is one of the best ways to build hype for your dermatology practice. Prospective patients are always looking for a long-term clinic to work with, which means showing up on their radar when they look up competitive terms like “dermatologist near me” is crucial. In such a competitive landscape, the first clinic that appears on search results is also often the most booked one.
Be the dermatology practice they see when they look up for medical and cosmetic skin, nail, or hair care services in the area. With tried and tested white hat search engine optimization (SEO) techniques, we build optimized campaigns and create search-friendly content to take your clinic to the top and attract searchers closer to your clinic.
Patients are discerning when it comes to dermatology. They want to learn more about the clinic and your quality of service before stepping foot in your office. Build your reputation organically and stand out from competitors with amazing reviews and customer testimonials from real patients.
Five-star reviews are crucial for any digital marketing campaign. With these, a prospective patient can see that your clinic is alive and actively providing high-quality service to patients. Thanks to ProfitEngines, requesting a review is as easy as clicking a button since it is integrated into our text and email campaigns. The dashboard reporting feature allows you to monitor and respond to crucial reviews, making sure your online reputation is managed, handled, and protected.
Embody the role of the expert by sharing actionable, valuable content your audience will appreciate. From extensive scientific research and articles to simple tips and tricks related to your treatments, content lets consumers and clients know that you are a true expert in your field.
At PraticeBloom, we don’t just write content. We run our content marketing campaigns through sophisticated SEO tools and choose titles around the most searched topics. This ensures that your dermatology content is hitting two birds with one stone: converting leads at the top of your funnel and climbing up the Google ranks to the top spot.
Set the perfect first impression with a beautiful dermatology website. Patients need more than just good service. As the very first touchpoint your customer has with your clinic, it’s crucial to have an updated website that is modern in both functionality and aesthetics. At PracticeBloom, our world class web developers and designers build sites from the ground up with custom code using WordPress.
Our dermatology websites are as beautiful as they are functional. Loaded with conversion tools such as opt-in forms, pop ups, chat widgets, and cookie tracking, we optimize every single part of the customer experience to always bring them one step closer to conversion.
Paid advertising is a fantastic way to reach new audiences, but only when it’s integrated into a robust marketing campaign. At PracticeBloom, we make sure that every marketing decision serves a bigger goal. Our dermatology ads on Facebook and Instagram drive traffic to landing pages where ideal patients can sign up and learn more about the service. Ultimately, we create ads and lead magnets with conversion in mind.
This depends on a variety of factors including your goals and the competitive landscape of your region. We generally advise our clients to prepare at least a budget of $1,500 a month and funnel that into social media platform PPC or Google Ad Adwords, as well as lead magnet creation, for the best results.
Our tried and tested process begins with research and blog building. We use sophisticated tools to learn more about your competition and figure out what works for them. With tools and analytics, we eliminate guesswork completely and understand the best way to go about your own search rankability.
Blogs are a crucial part of ranking well on Google. We build blog posts with specific templates to make sure they are optimized for search engines. We create posts around highly searched topics, using competitive keywords and topics designed to boost your clinic to the top.
ProfitEngines does it for you. Our system is designed to help even the busiest physicians and aestheticians navigate the potentially confusing world of lead management. With ProfitEngines’ internal lead scoring tool, it automatically funnels “good” leads to the top and prioritizes candidates according to their profitability.
ProfitEngines is an intuitive system that you can easily operate with our guidance. Another awesome feature is the ability to segment audiences depending on what they need. If you operate a dermatology clinic, you can target audiences according to the specific medical or cosmetic procedure they need.
This makes it easy for you and your team to send out personalized campaigns to each potential client and deliver the best content and ads for them.
Lead volume correlates with ad spend so the more money your company spends, the more leads you'll get. This also depends on the most popular services your dermatology clinic offers, and how in-demand these services might be in your area.
That being said, consultation requests are really what you want and our ProfitEngine programs leverage automated emails, test messages, voicemail drops, and even Facebook messages to nurture new leads into online appointment requests without your staff having to do a thing! Patient acquisition and patient retention has never been easier.
Of course! Video is one of the best converting digital channels. People love to see patient testimonials and doctors, physicians, and health practitioners talking about benefits. Patients often look for these resources before even scheduling an appointment.
Video is a great way to market your dermatology services. If the quality is good -- and the answer is helpful -- people will want to contact you right away.
“The ProfitEngines program by PracticeBloom has skyrocketed my business. It's worked so well there have been times when I had to ask them to slow it down so we could catch up!”
The dermatology market will always be up for grabs. The need for trusted and reliable professional medical and cosmetic skincare will always be around -- your goal as a dermatology clinic is to establish yourself as the top provider of those services in your area.
With PracticeBloom, your clinic can get more leads, book more appointments, and outgrow your competition like never before. Our dermatology marketing team at PracticeBloom has spent years perfecting what we do, and dermatology marketing is just one of the many kinds of medical marketing that we’ve mastered.
Capture your patients today with PracticeBloom and our ProfitEngines marketing effort. Contact us today to learn more about how our marketing services can help your medical or cosmetic dermatology clinic expand.
Let's work together, and build a well-oiled lead machine that generates consistent revenue for you. We'll send you more potential patients than you can handle.