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Oncology Marketing:
Get More Patients for Your Practice Today

Oncology screenings save lives, so why aren't people lining up?

The answer is that, just like any business, you need great advertising paired with great marketing strategies to get people in the door. Everyone knows that cancer is a major health issue in American culture, but human nature is to avoid it until it's too late. A great oncology marketing program, however, can compel a potential patient to take action.

The Winning Oncology Marketing Strategy

Hiring someone to run paid advertising that send people to the homepage of your website is like throwing money straight into the trashcan. To succeed in today's competitive healthcare landscape, your practice needs complete, encompassing digital marketing plan, designed by professional marketers, that captures patient interest, calls them to action, collects their information, then nurtures them through to showing up for a consultation. In the marketing agency world, we call this funnel marketing.

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Targeted Traffic From Paid Ads

A winning approach starts with a Google Adwords campaign targeting key search terms relating to the medical screening services your hospital, clinic, or practice offers. Those ads should drive traffic a well designed landing page that focuses only on a specific screening service. The landing page will convert a small percentage of the ad traffic into leads, but most people will end up clicking off the page for any number of reasons. This is where retargeting comes in.

As people who left your landing page go about their normal daily online routine, our team will target them with with photo and video advertising that they will see in Facebook, Instagram, and thousands of popular websites such as sports and news centers. These ads will ultimately drive a large amount of these potential patients back to your landing page where they'll now be ready to convert into a lead, by claiming a consultation with their name, email, and phone number.

Turning Leads Into Patients

A lot of marketing companies stop at generating leads. We understand that at the end of the day, a lead is just a contact - a name, email, and a phone number. If that person never actually shows up to a consultation, what's it really worth to your oncology practice? We understand that your company isn't after leads, you really want bookings - which is why we built ProfitEngines.

ProfitEngines is a lead management platform that leverages automated emails, text messages, voice mails, and Facebook messages to take new leads and convert them into consultations booked right on a physician calendar. The platform is also your complete communication center allowing you to converse with potential patients via email, text message, Facebook Messenger, and phone calls - all in one place. You can call out through the platform and even record the calls to playback later.

In addition to the lead-to-booking automation, ProfitEngines comes with appointment reminder automations that send sms messages, emails, and even voicemails to the customer reminding as well as a "no-show" automation that encourages people who miss an appointment to reschedule online.

Turning Leads Into Patients
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Leverage Automation To Turn Leads Into Bookings While You Sleep

We've seen ProfitEngines automatically convert up to 76% of new leads into consultation appointment requests automatically. It's a secret weapon for you practice's success.

ProfitEngines also comes with Reputation Management built in, making it effortless to request positive reviews to build the company reputation, which is an important factor when it comes to search engine optimization. The system also pulls in your Google & Facebook review data, allowing you to reply to the reviews right from within the platform

Establishing Your Brand & Telling Your Practice's Story

As the dominant social media platforms become more and more flooded with low-quality, high-volume content, it's never been more challenging for talented physicians and healthcare providers to stand out in their field. The way to cut through the noise is by creating, establishing, and reinforcing a leadership brand.

Great oncology marketing starts with quality content. The key component to an oncology marketing campaign is retargeting. As scary as cancer is, the average patient needs to see a specific message 5-8 times before they feel compelled to act, which is why we work with oncology practices to help them produce eight or more pieces of video content, which we turn into retargeting ad campaigns.

Establishing your brand
Establishing your brand

As the dominant social media platforms become more and more flooded with low-quality, high-volume content, it's never been more challenging for talented physicians and healthcare providers to stand out in their field. The way to cut through the noise is by creating, establishing, and reinforcing a leadership brand.

Great oncology marketing starts with quality content. The key component to an oncology marketing campaign is retargeting. As scary as cancer is, the average patient needs to see a specific message 5-8 times before they feel compelled to act, which is why we work with oncology practices to help them produce eight or more pieces of video content, which we turn into retargeting ad campaigns.

Most practices have a short-list of previous patients they can reach out to who would be willing to film a quick smartphone video of themselves describing their experience at your practice. Ideally, they would also share insights into relief that comes post screening, knowing they wouldn't have to go through cancer treatment.

Having a previous patient who's oncology screening did reveal a tumor that was successfully treated makes a retargeting campaign even more powerful as removes some of the reluctance of getting a screening due to the fear of a negative result when they can view someone who went through that and still came out without having to endure a battle with cancer and all the pharmaceutical impacts that come with that.

Once these pieces of media have been created and edited, your campaign is ready to take flight.

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The Leaders In Oncology Marketing

PracticeBloom works with practices across the country, specializing in paid advertising and oncology marketing strategies that drive real results. In a world where big pharma is pushing clinical staff into prescribing pharmaceutical therapies, we take great pride in sharing our expertise & insights in marketing oncology as it's our way of helping the world focus on prevention and stopping cancer before it takes root.

We know that ever practice is unique and that ever city has a different level of competition, which is why we always start with an initial audit to learn the nuances of your practice, understand your sales process, and review any previous advertising and/or marketing strategies you've tried in the past.

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Real Marketing Vs "Social Media Marketing"

Successful oncology marketing is so much more than just posting daily on Facebook & Twitter and once you become a customer, we'll share with you decades worth of industry experience and help you leapfrog your competitors.

Social Media Marketing

A lot of "marketing" agencies want to push social media marketing as all you need to do to succeed in today's global economy, but the truth is posting daily on Instagram and Twitter isn't going to drive much of a result.

Success is the product of a holistic marketing program based on solid competitive analysis that drives a specific type of ad traffic to converting landing pages that feeds leads into a lead management platform that leverages automation to converts a potential customer into a consultation while you sleep. While we encourage that a customer run a blog and build community on Twitter, we put your money to work where it's most effective.

Social Media Marketing

Frequently Asked Questions About Oncology Marketing

Do you build websites?

Yes, our ProfitEngine Pro and Premium plans both include Reputation Management, which leverages our automated system to reach out to your patients after their latest visit and ask them about their experience.

If they respond negatively, their feedback goes straight to you without ever reaching the open Internet.

If they respond positively, the system automatically follows up and politely asks them to copy/paste their feedback to your Google Business Listing, your Facebook page, or a variety of medical review sites that you can select. 

I don't have access to our website. Can you still work with us?

100%. Online marketing is the most efficient and transparent way to market your medical practice for two main reasons.

  1. First, your prospective patients are spending more and more time on their mobile devices. They're skipping TV commercials and they're scrolling through their social media feeds as the billboards lining the highway go unseen.
  2. The second main reason is that you can see exactly what you're gettin in return for what you're spending. ROI is cut and dry as you know what you're spending, you'll know exactly how many leads were generated from your spend and with online appointment booking, you'll know how many of your leads converted into bookings. 
Our business dips each summer then picks up in September. Can you fix this trend?

Definitely. It's crucial that we educate you on how modern marketing works before we get started so you understand the process and why it works.

The best results we see come from practices who have an owner or manager who is eager and willing to be involved in the marketing process. 

How much will it cost per lead?

Of course! From a branding perspective, we'll facilitate photo & video shoots then use that content in branding campaigns on social media, building your personal and practice into the authority in your market and industry.

When it comes to organic visibility in search engines like Google, our Search Engine Optimization packages are world class. With a three to six month investment, we see about 90% of our clients hit page one for their most important and lucrative search terms. 

What can I do internally to ensure success?

Search Engine Optimization (or SEO) is an extremely complex process that involves work on both the back and front ends of your website as well as the building of quality links from relevant sites in your industry.

Great SEO begins with in-depth research into the competitive landscape, the key terms and phrases that your potential patients are using in search engines, and the correlations between the sites currently ranking on page one for your target keywords.

Once those reports have been created and analyzed, our technical team will get started rebuilding the architecture of your website to align with the way Google and other search engines want to see the information on your site presented. We'll optimize the code of your website to included the needed metadata and schema markup as well as to increase the speed at which your site loads. 

Lastly, our link-building team will develop powerful backlinks from other websites relevant to your practice, consistently increasing the authority of your website in the eyes of search engines.

Additionally, we monitor the on-site changes that were made, evaluate their effect, and tweak as needed until we figure out exactly what the search engines want to see. As these elements come together, you'll see your website raise through the search results and past your competitors, resulting in a steady stream of organic leads month over month!

Do you work with pharmaceutical companies?

Search Engine Optimization (or SEO) is an extremely complex process that involves work on both the back and front ends of your website as well as the building of quality links from relevant sites in your industry.

Great SEO begins with in-depth research into the competitive landscape, the key terms and phrases that your potential patients are using in search engines, and the correlations between the sites currently ranking on page one for your target keywords.

Once those reports have been created and analyzed, our technical team will get started rebuilding the architecture of your website to align with the way Google and other search engines want to see the information on your site presented. We'll optimize the code of your website to included the needed metadata and schema markup as well as to increase the speed at which your site loads. 

Lastly, our link-building team will develop powerful backlinks from other websites relevant to your practice, consistently increasing the authority of your website in the eyes of search engines.

Additionally, we monitor the on-site changes that were made, evaluate their effect, and tweak as needed until we figure out exactly what the search engines want to see. As these elements come together, you'll see your website raise through the search results and past your competitors, resulting in a steady stream of organic leads month over month!

Should I have a professional photo shoot done?

Search Engine Optimization (or SEO) is an extremely complex process that involves work on both the back and front ends of your website as well as the building of quality links from relevant sites in your industry.

Great SEO begins with in-depth research into the competitive landscape, the key terms and phrases that your potential patients are using in search engines, and the correlations between the sites currently ranking on page one for your target keywords.

Once those reports have been created and analyzed, our technical team will get started rebuilding the architecture of your website to align with the way Google and other search engines want to see the information on your site presented. We'll optimize the code of your website to included the needed metadata and schema markup as well as to increase the speed at which your site loads. 

Lastly, our link-building team will develop powerful backlinks from other websites relevant to your practice, consistently increasing the authority of your website in the eyes of search engines.

Additionally, we monitor the on-site changes that were made, evaluate their effect, and tweak as needed until we figure out exactly what the search engines want to see. As these elements come together, you'll see your website raise through the search results and past your competitors, resulting in a steady stream of organic leads month over month!