No fluff, No theory, Just to the point. The secrets we’ll share will help you catapult your understanding of marketing for Telemedicine and Telehealth today. We’ll have behind the scene looks at accounts we are working on, real audits and hard talk on what to accomplish and execute to maximize your efforts. Real case study material, Real Clients. Each episode captures the real raw marketing tactics we use in the trenches that are working now to generate profitable outcomes.
In the latest Telemedicine & Telehealth Marketing Success podcast, we will showcase 3 examples of recent clients working with telemedicine applications and helping our clients with virtual patient accessibility models to solve big challenges in the healthcare systems. This development is ever-evolving right now.
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April 14, 2020
Matt Coffy: Doing a couple of different, sessions here with some examples of things that we’re seeing in the field now that we’re in a completely different economy. We’re, kind of making strides with a lot of our practitioners to help them move forward. This is, you know, in the medical business today, we have to think completely different. it’s new world. A lot of the medical practices that we are working with have got to think differently. and I’m going to go through three examples where we found some great success with, pivoting business models where we’re using a combination of marketing and teleconsult ING or telemedicine or telehealth as a part of the strategy for an overall practice marketing plan for today’s environment. You know, today’s the very first week of April and we are already seeing some great movement for the practices that we’ve spoken with and pivoted with.
Matt Coffy: And let’s get into three examples today. So the first one I’m going to talk about is a, a spine doctor who is in his private practice in Dallas, Texas. And he’s had a pretty consistent business, up until obviously a couple of weeks ago, we had to pivot quickly, set up his programs so we could take some inbound telemedicine calls. And obviously spine doctors have got a different, I guess you’d say methodology on how they go to work with a client. It’s a lot of hands on. But in this case, you know, in the general course of business, a lot of the necessity or the necessity for surgeries, can be delayed if they’re not super impactful. But still the initial consultation has become now a thing where it’s being done, via video and a lot of discussion over pain and so forth. So what we’re really seeing is that initial consultation, I’m coming in as a initial, sort of pain assessment and we’re seeing this pain assessment being this standard now for putting together a plan when a patient has got certain indications of concerns.
Matt Coffy: there’s a lot of initial pain assessment through different types of questions and asking the right, level of pain in each area and so forth. So these pain assessment strategies have done very well for him. And what’s ending up happening is that, they’re figuring out whether or not they truly need an extra because obviously a lot of people don’t want to go out and travel right now, but if they do need an X Ray, they can get through that statement, which is great that, you know, this is the time to get the x-ray or it can wait and that puts some ease to the patient’s mind. Another thing is that since they’re a private practice and are not connected to the hospital, they have a little bit of an advantage because obviously the stuff that’s coming from the hospitals are, let’s just say being sort of shuttled right now, obviously anything related to the hospital is going to be all related to the topic at hand.
Matt Coffy: But I think the concept is, is that since he has a private practice and he can go to, surgical centers, he has the option if there’s an acute issue. And that’s where it became sort of relevant for everyone who’s in this space to think about the fact that there are, you know, alternatives other than obviously doing, procedures in the hospital. There are, surgical centers that this totally makes sense if there’s an acute, episode. so this is something that’s really interesting as well, is that the patients are calmed down now that they have a different attitude towards the strategy of the, the patient flow, which is that they’re not necessarily going right to a diagnostic. And what’s important about that is that they’re actually going into a stage where they’re becoming much more aware of their, availability to potentially, not have to be, placed into a situation where they feel uncomfortable and surgical situations can get delayed and delaying at least gets the customer or the patient to become relevant to the market.
Matt Coffy: So he’s actually becoming confident with a doctor. So these discussions are critically important, especially at a time when people are, at us at a point of unrest. So let’s go through the second example. I want to talk about, a med spa that we have up in Toronto. You know, you’d think that just because the industry itself has been, shut down completely that they would, decide to not do any work and shut their facilities. But this, facility happened to have decided to stay, open for virtual consultations and they collected over 13 leads this weekend alone on just CoolSculpting and other, similar noninvasive procedures. One of the things that they were trying to do is determine whether or not clients, obviously it’s a springtime. So we have a lot of clients who are concerned about their weight and a lot of the very popular items like Brazilian butt lift and, and CoolSculpting and other body shaping environments are becoming really hot topics because as we know, they will be at some point a release, back to some of the medical practices being able to reopen.
Matt Coffy: obviously with some social distancing it would make sense. So we’re also looking at trying to help them prepare for future potential episodes. So with 13 new leads coming in over the weekend alone, the client’s very happy that they’re actually getting involved in conversations that have been productive and these treatments that would normally need normal game plans would go to other environments. if they weren’t open. So we’re actually looking at different strategies that are created for different frameworks for different physicians and we know that these environments also include potentially getting customers discounts. So discounts or things that have been very helpful for a lot of the clients that we’ve been able to engage with who stay on, which is they can offer additional strategies for customers to make great savings with typical plans that would be more expensive. Now in this case, what this particular doctor did was provide a double discount.
Matt Coffy: That’s right. A double discount for people who are willing to prepay for two months worth of service. So they’re actually getting leads to come through customers to prepay for services, although it’s at a discount, but it’s still customers coming through where other med spas are closed and shut down. They’re taking new leads in and dozens of leads coming in to work with them because remember people are still there, people are still active, so we want to make sure that we try and think through the real strategies here, which is to not bury our head in the sand and try and basically put our head on a blanket and say, Oh, it’s all over. The goal is to try and put strategy around the best way to get your practice thinking about moving forward in this economy. Now the next one I want to talk about, which is our last episode of, or our last example is a podiatrist here in New Jersey.
Matt Coffy: You know there are certain practices within the state that are allowed to stay open. This happens to be one of them that is considered an essential service. However, it’s very difficult for this particular practice to be successful because of the issues around the concerns of its model and its model is that it’s trying to bring people in for intensive foot care. Now in this particular case, we’re starting to see the intensive or immediate checkups become something that can be done over a phone or over a tablet or a laptop. And that’s what’s happening to this particular practices that they’re getting. The first initial set of consultations being brought in by the doctors actually doing the consultations on a platform. We are using doxy in this case, but you can use multiple platforms like Skype and zoom. But the great thing is that they’re actually getting a new leads to come in for people who are in pain and they’re finding that they’re having some success with taking those break fixes.
Matt Coffy: So without people who are out jogging and being very exercise like now and there’s a lot of new people entering the exercise field that they haven’t done before and they’re finding a lot of people are running into certain cases, knees, legs, ankles, even the traditional sort of, I could say foot issues that are always common are becoming even more susceptible because there isn’t anyone to go to. So there’s also another factor of determining followups and areas of concern. So there are areas of concern such as things that have happened in the past. There may be coming back so that you don’t necessarily have to set up an appointment. You just have to be watchful and a lot of advice has been given on these initial consultations. instead of going directly through to get an X Ray or something like that where there’s absolutely a necessary, acute issue.
Matt Coffy: But in this case, there’s been a great deal of advice being handed off and creating great level of trust with that patient. And that patient will eventually down the line become a longterm part of that practice. They may be still open and taking patients with, again, those acute cases, which is great, but there are still a lot of people who are going to be tertiary that need help. One of the greatest aspects to think about, and this is what they brought up specifically, is they’re trying to prevent people from Googling themselves into either misdirected, appropriate care for some sort of illness or injury, or going to actually a competitor by accident because they’re looking for something and it ends up on a competitor’s website, and then they call that competitor. So the great thing is they’re actually doing a great service for the community, giving great advice, getting new patients, and saving themselves from losing patients to competitors. So these are all the things that are happening out in the field. These are three great examples. We hope we can help you as well as you go through your journey through this new economy that we have. And certainly we’re here to help you and assisting yourself and getting to a better position with your practice.