There’s no question about it, aesthetic practices have been drastically impacted by COVID-19 shut-downs. However, you do not need to wait until you reopen to start gaining momentum and setting yourself up for success. Our step-by-step process will provide a roadmap you can follow to start filling your pipeline with patients starting TODAY.
Right now is the time to be ramping up your patient outreach and ensuring your name stays top-of-mind with current and potential patients. One excellent way to do this is through educational webinars.
Using ProfitEngines, you can easily create an email blast showcasing all of the available webinars for prospective patients to choose from. Share the invite to your webinars across various communication channels, including your website and social media platforms. You can also text webinar invites directly to leads and patients from within ProfitEngines.
GoToWebinar makes it easy for you to play your pre-recorded webinar to attendees whenever they choose to watch. This is a fantastic way to market your services on a more personalized level. Prospects will not only glean useful information from the seminar, but they’ll also get to know you much better than they would by simply reading about you on your website.
It’s important to include a call-to-action in your webinars encouraging viewers to contact your practice to schedule a virtual consultation. A number of telemedicine companies are currently offering their services for free or at discounted rates to practices affected by the coronavirus.
During the live online consultation, the prospective patient will be better prepared to ask the right questions after viewing your webinar on the subject. They will also be able to submit their own photos to your practice beforehand to give you a clearer picture of their candidacy for the procedure.
During the virtual consult, you will be able to discuss the individual’s particular needs, explain the procedure further, and answer their specific questions.
You will likely be able to pre-qualify most patients via virtual consult. Have your patient coordinator ready to join the call to discuss possible dates and financing options. Move forward with getting the patient on the schedule for a set treatment/surgery date. You can always reschedule the appointment later on if need be.
As talk of some states reopening businesses in May begins to amplify, our data is starting to show interest in aesthetic procedures is rising again (after an initial drop at the beginning of the outbreak).
When we compared our data sets with a partner, Etna Interactive, we saw similar trends. As practices in select states gradually begin to reopen, we expect to see new lead inquiries continue to climb.
Since many Americans have suddenly found themselves with more downtime at home, many individuals have used this time to do a bit of research on procedures they have been considering, creating pent up demand for a number of cosmetic services.
As we discussed in our previous blog post, Preparing Your Practice for Post COVID-19 Shutdowns, if you have not been communicating with leads and patients throughout the shutdown, now is the time to start. Practices that have stayed in touch with their list throughout this ordeal will be in a better position to quickly bring new and old patients back into the fold upon reopening.
If you put your Pay-Per-Click or SEO management services on hold at the beginning of the shutdowns, now is an opportune time to go full throttle on your campaigns. At the moment, many practices are not advertising, so ads can be less costly and have less competition.
With fewer clicks in a lot of sectors right now, it’s also a good time to test strategies to improve your Quality Score, as clicks are generally cheaper. You can start your campaigns with higher ad bids and then optimize downward from there. This is when tracking your ROI becomes especially important. Use this unorthodox time period to suss out a winning PPC strategy and gain momentum from there.
For practices that are still a ways off from reopening, now is an excellent time to start retooling and updating your marketing campaigns. Use this downtime to finally get around to the promotional activities that always seem to slip to the back burner when you’re too busy with patients.
ProfitEngines allows you to create procedure-specific email and text message campaigns, which are shown to boost conversion rates when compared to more generic, one-off email blasts.
We highly encourage all practices to take advantage of our text messaging capabilities right now. SMS is the fastest and most efficient way to reach your patients and provide updates about your practice. This will become increasingly more important in the coming weeks as some practices begin opening up again.
Text messages have a 98% open rate – nearly 5 times that of email, and a 45% response rate, compared to just 6% for email. With the pent up demand from aesthetic patients, letting your patient base know the moment you’re back up and running will be crucial.
Need help getting started? Contact our Client Success Team for a copy of our templates. To learn more about our lead management and marketing automation software, please visit practicebloom.com.