Foundation Plan
A monthly marketing plan for clinics that need to attract new patient inquiries, follow up consistently, and keep their website and social media active. One ad campaign, daily content, and lead management in one service.
One plan to promote your clinic and follow up with inquiries.
We create and manage one campaign to encourage prospective patients to inquire about a priority treatment or service. We also publish an article and related social post each day, provide HighLevel for lead management, and run email follow-up for new and older inquiries.
You choose the services you want to promote and approve clinical information. We handle the included campaign, content, and automated follow-up.
Why it matters to a clinic owner
- You have one ongoing lead campaign instead of having to create ads yourself.
- Your website regularly explains the treatments you offer.
- Your social posts use the same treatment topics as the articles.
- New inquiries receive a consistent invitation to schedule.
- Older inquiries continue hearing about other services each week.
- Your team can see and work with inquiries in one lead-management system.
Your team still handles personal conversations, scheduling, and patient care. Advertising generates opportunities; it does not guarantee appointments or new patients.
Exactly what’s included.
Six defined services. Each has a practical purpose.
1 New Patient Lead Ad Campaign
We create and manage one lead-generation advertising campaign for an agreed treatment, service, or program.
Why it matters: Gives prospective patients a clear way to ask about a priority service. Ad platform spend is paid separately.
1 Daily Treatment Article
We prepare one article each day for your website, featuring a different treatment or service topic from your approved list.
Why it matters: Helps patients understand what you offer and builds a library of useful service information. Clinical content requires your approval.
1 Daily Social Post
We prepare one social post each day based on that day’s article topic, for your approved social channels.
Why it matters: Keeps your social content consistent with what patients can read on your website.
HighLevel Lead Management Software
HighLevel provides a place to capture, organize, and track new patient inquiries and follow-up activity, using a HIPAA-supporting configuration where properly enabled.
Why it matters: Your staff can see who has inquired and who still needs a response. HIPAA compliance also depends on the required agreement, configuration, access controls, and your clinic’s procedures.
1 New Lead Nurture Sequence
One automated follow-up sequence for new inquiries, using approved messages that explain the next step and encourage booking an appointment.
Why it matters: New inquiries receive follow-up even when staff are busy. Staff handle replies, clinical questions, and scheduling as needed.
Weekly Long-Term Nurture Email
One email each week to eligible, opted-in contacts, featuring a different approved treatment or service topic.
Why it matters: Keeps your clinic in touch with older leads who are not ready to schedule immediately.
Month 1: setup. Then ongoing delivery.
Set up the plan
We collect your brand and treatment information, select the first ad campaign topic, configure the agreed HighLevel lead-management and follow-up setup, and prepare the content process. The first month is the setup period, not an additional fee.
Review before publishing
You approve the offer, treatment descriptions, ad wording, and patient messages. We launch the campaign and begin the ongoing content and nurture schedule as the approved setup is ready.
Keep marketing running
We manage the one included ad campaign, produce the daily article and matching social post, send the weekly nurture email, and maintain the included new-lead follow-up.
The first month is dedicated to setup and launch preparation. The exact start of ads, publishing, and automated messages depends on access, account readiness, and approvals.
What your clinic needs to do.
We manage the included marketing work. Your team supplies accurate service information and takes care of the prospective patient once they respond.
- Provide access to your website, ad account, social accounts, and relevant systems.
- Choose the priority campaign treatment and provide a list of treatments for daily content and weekly emails.
- Provide accurate clinical descriptions, provider credentials, eligibility information, and brand materials.
- Review and approve healthcare-related claims, articles, posts, ads, and nurture messages.
- Fund advertising directly and maintain required account and messaging permissions.
- Respond to inquiries and handle scheduling, consent, clinical questions, and patient care.
- Confirm your privacy, consent, and HIPAA responsibilities, including any required HighLevel Business Associate Agreement.
What’s outside this plan
- Paid advertising budget
- Additional ad campaigns beyond the first one
- Custom website builds or major website redesigns
- Advanced HighLevel customization and special integrations
- Patient appointment setting by a staffed call center
- Clinical content approval or medical/legal compliance advice
- Unlimited creative revisions or custom consulting
Additional work can be purchased separately.
Add more when you need it.
Foundation includes one ad campaign. You can add the following services without moving to a different monthly plan.
Additional Lead Ad Campaign
Add another ongoing lead ad campaign for a different service or offer.
Useful when your clinic wants to promote more than one priority treatment at the same time. Ad spend is separate.
Lead & Patient Reactivation Campaign
A one-time email and text campaign to eligible contacts in your existing patient and older lead lists, built around an approved offer or service.
Useful for reconnecting with people who already know your clinic. Requires appropriate contact permissions and approved messaging.
Optional customizations outside the standard plan and listed add-ons are available at an agreed hourly rate.
Schedule a demo.
We’ll review the included ad campaign, daily content, HighLevel lead management, follow-up, and setup process.
Get Started on the Foundation Plan.
$499/month. The first month covers setup; no separate setup fee. Complete the form to purchase and get started.
Schedule a demo before purchasing to answer any questions. By signing up, you are agreeing to the terms linked in the purchase form, scope of work, deliverables, and client responsibilities outlined in terms. Ad spend and telecom fees are additional.
Foundation Plan FAQs
Is there a setup fee?
No. The first month at $499 is the setup period. There is no additional setup fee for the standard plan.
Does the price include advertising spend?
No. Your advertising budget is separate from the $499 monthly service fee.
Does the plan include more than one ad campaign?
One new-patient lead ad campaign is included. Add another for $399/month per campaign, plus its advertising spend.
When do articles and social posts start?
Month 1 focuses on setup, access, topic planning, approvals, and launch preparation. Daily publishing starts when the necessary website and social connections and approved content are ready.
Can we reach out to old leads and patients?
Yes. An optional reactivation campaign using email and text costs $399 per campaign and can be added to any plan at any time. Your clinic must have the necessary contact permissions.
Is HighLevel HIPAA compliant?
HighLevel has healthcare-related compliance capabilities, but using it in a HIPAA-compliant manner depends on appropriate plan/features, a required Business Associate Agreement, correct configuration, permissions, and your clinic’s practices. We will review the needed configuration during onboarding.
What if we need custom workflows or other changes?
Customizations outside the included setup and standard services are available at an hourly rate. We’ll quote the work before proceeding.
Who handles patient inquiries?
Your team handles direct patient communication, scheduling, and medical questions. HighLevel and the nurture sequence support follow-up but do not replace your staff.