In the digital age, aesthetic medicine practices have come to demystify the science and art of skincare and cosmetic procedures. It’s increasingly difficult for prospective patients to understand what makes one clinic better from the other with so many competitors in the market.
But you know that not all medical aesthetic practices are created equally. Diamond Certification CoolSculpting, master injector status -- it’s these things that elevate you from your competitors. But it’s not always what your patients are looking for.
Helpful FAQs. Beautiful, mobile-friendly website. Consistently good testimonials. Accessibility and searchability. These are the things that can put your clinic on your patients’ radar.
At PracticeBloom, we work to optimize your website for curious patients, helping you and your medspa clinic create a reliable knowledge base of information and an online presence that is trustworthy and authoritative. In return, your patients know that your clinic is modern, active, and fully knowledgeable of everything regarding aesthetic procedures -- from Botox and dermal fillers to body sculpting devices.
“PracticeBloom has been communicative, organized, and they've gotten me a lot of leads. I definitely recommend working with them.”
Our aesthetic practice marketing strategy is a carefully crafted blend of everything listed below:
“PracticeBloom has been communicative, organized, and they've gotten me a lot of leads. I definitely recommend working with them.”
Automated Billing, CRM, Email Marketing, and Patient Scheduling In One
Connecting with your patients has never been easier.
Outdated "all-in-one" management systems are a thing of the past. The future of marketing involves combining a "stack" of technology to perfectly suit your aesthetic practice's specific needs.
We work with the industry leaders in EMR/EHR, CRM, Billing, Email Marketing, Automation, Online Scheduling, Website Live Chat, Aesthetic Practice Content Creation, and more to help you select the best option for each piece then tie them all together to work seamlessly for your aesthetic practice's marketing.
Your practice will benefit from a marketing solution developed under one mind, where everything works together perfectly: from your social media to your website development to your content marketing plan.
Conquer the Google ranks and win more patients today with beauty practice marketing that makes sense. Contact our aesthetic medical practice marketing team today and find out why the PracticeBloom way is the best way.
Patient reviews and patient testimonials are so important, so yes. Our ProfitEngine Pro and Premium plans both include Reputation Management, which leverages our automated system to reach out to your medical patients after their latest visit and ask them about their experience with your medical practice.
If patients respond negatively, their patient feedback goes straight to you without ever reaching the open Internet, which could damage your practice’s reputation and your medical website marketing.
If patients respond positively, the system automatically follows up and politely asks the patients to copy/paste their feedback to your medical practice's Google Business Listing, your Facebook page, or a variety of medical review sites that you can select, creating organic content marketing straight from your patients.
This one-click system is an easy way to attract new patients by getting information from old ones. Our system ensures that the best reviews show up on Google, instantly giving new patients the peace of mind when thinking about booking a new treatment. Building up a strong social media presence has never been this easy.
100%. Online medical marketing and medical content marketing is the most efficient and transparent way to market your medical practice to potential patients for two main reasons.
Online marketing for your medical practice can be done through content marketing, social media marketing, website optimization, email marketing, and more. Practices with any kind of budget can benefit from an online marketing plan created by a team like PracticeBloom.
Definitely. It's crucial that we educate you on how modern medical marketing for practices works before we get started so you understand the process and why it works.
The best results we see come from medical practices who have an owner or manager who is eager and willing to be involved in the medical practice marketing process. From direct patient email marketing to social media marketing for all potential patients, medical practice marketing campaigns need to be directed under a single mind and plan.
Of course! From a branding perspective, we'll facilitate photo & video shoots then use that content in medical branding campaigns on social media, building your personal brand and medical practice brand into the authority in your market and industry.
We foster patient trust in your doctor and specialist teams by developing high-quality content and information from our top-level writers. With a long-term email sequence, your clinic can stay in touch with patients and keep them updated with the latest updates and promos, one automated email at a time. PracticeBloom improves every aspect of the patient experience, ensuring that they get incomparable experiences that other practices can’t match.
When it comes to organic visibility in search engines like Google, our Search Engine Optimization packages are world-class. We see about 90% of our medical practice clients hit page one for their most important and lucrative search terms with a three to six-month investment.
Search Engine Optimization (or SEO) for practices is an extremely complex process that involves work on both the back and front ends of your website as well as the building of quality links from relevant sites in your industry.
Great SEO to get the most new patients begins with in-depth research into the competitive landscape, the key terms and phrases that your potential patients are using in search engines, and the correlations between the sites currently ranking on page one for your target keywords.
Once those reports have been created and analyzed, our technical team will get started rebuilding the architecture of your medical practice's website. We do this to align with the way Google and other search engines want to see the information on your site. We'll optimize the code of your website to include the needed metadata and schema markup, as well as to increase the speed at which your site loads.
Lastly, our link-building team will develop powerful backlinks from other websites relevant to your medical practice, consistently increasing the authority of your website in the eyes of search engines.
Additionally, we monitor the on-site changes that were made, evaluate their effect on visiting patients, and tweak as needed until we figure out exactly what the search engines want to see. As these elements come together, you'll see your medical practice's website rise through the search results and past your competitors, resulting in a steady stream of organic leads month over month!
At PracticeBloom, we’ve worked with clinics of all sizes and shapes, from medspas to chiropractic clinics to podiatry services.
Whatever your practice and specialization, our most coveted SEO and design strategists can create a custom medical marketing plan for your clinic that will prove competitive against other practices in your area.
Our goal is to help your practice and every doctor on your team gain a reliable social media presence and build a brand that gives potential patients peace of mind.
In this day and age, having a website isn’t the end-all-and-be-all of medical marketing. Practices can have a website and still not perform as well as others because they’re missing the different parts of the puzzle.
At PracticeBloom, we’ve perfected the formula to supercharge practices and improve overall performance. Using a combination of email marketing, website development, and leveraging existing patient reviews, we can put your practice on the map and give it the extra push.
We don’t just focus on one solution; we take advantage of multiple marketing tactics to target new patients and employ a robust SEO strategy that will make your website perform in ways your competitors won’t.
Our trained implementation team gets you up and running fast, usually in just a few days. Then, your customer success manager will provide strategic direction based on your specific needs -- whether simply getting more patients and clients or optimizing your website -- and our support team will provide continuous web support for your aesthetic practice.
As potential patients search for beauty providers, plastic surgery practices, and medspas online, they find you more often, thanks to your new, high-performance aesthetic practice website, top visibility in Google, strong social media presence, and in your new patient's email box.
Now offer 24/7 online scheduling to your patients, wherever they find your aesthetic practice or its content. Getting your clients patients signed up for appointments has never been this easy.
Your automated patient review system will send patients an option to share positive testimonials about your med spa or other aesthetic practice on Google, Facebook and other review platforms. Satisfied patients won’t mind friendly nudges through email to share their cosmetic experience with your practice that you can use as marketing content for your website.
More than just leads, we lead your practice to new heights by helping you accommodate old patients and reach untapped markets with a beautiful new website and unmatchable online presence. Grow your practice and build trust from your patients in a way you never expected, in the easiest way possible.
Each ProfitEngine Is Comprised Of A Variety Of Online Marketing Elements
Every aesthetic practice marketing campaign we launch starts with an offer that you create for new and existing clients and patients. Once your practice’s patient offer is set, our Paid Ads team gets to work transforming your offer into perfectly targeted ads on social media and online platforms like Facebook, Instagram, and Google. We use data and information to get into the mind of each of your potential patients, connecting them with the exact beauty service they need.
Our graphic design team is world class. We custom design every landing page to look beautiful, modern, and, most importantly, with the user experience top of mind. A lot of marketing companies will use a landing page builder, where you end up with a templated design full of stock imagery. We custom build every page using WordPress and Beaver Builder, hand-coded to look and function great on desktop, tablet, and mobile devices.
Instagram is undoubtedly the hottest platform going right now. With over a billion active accounts each month, Instagram has the highest engagement rates across all social media platforms. And better yet, it's owned by Facebook, which means advertisers have access to the same depth options when it comes to targeting. Another interesting statistic about advertising on Instagram is that Ad Recall is 2.8x higher than industry norms, which is why you definitely want your ads running on this platform in addition to Facebook.
Where Facebook & Instagram deliver incredible value per click, Google Adwords is the undisputed champion when it comes to qualified leads, which makes sense as Google users are searching for the exact services you're offering and advertising. If you're a MedSpa in Manhattan, we'll make sure an ad for your Botox promotion shows at the top of the page when someone in your area searches for "Botox near me." The costs-per-click are higher, but so are the conversion rates.
The most beautiful aspect of paid advertising on these digital platforms when compared to traditional marketing is the transparent return on investment. It's impossible to really know how much value a billboard is delivering but with Facebook, Instagram, and Google Adwords, you'll know exactly how much it's costing to generate a lead and, more importantly, a new patient appointment. With our ProfitEngine Premium plan, you'll have these metrics displayed in a beautiful iOS and Android application, giving you access to your most critical marketing metrics in your pocket.
Once your ads have been targeted to your new potential patients, you'll need a beautiful landing page designed to convert the traffic from potential patients into patient leads by claiming your offer. It's crucial that your aesthetic practice's landing page looks great, loads fast, and calls people to action.
Our graphic design team is world class. We custom design every landing page to look beautiful, modern, and, most importantly, with the user experience top of mind. A lot of marketing companies will use a landing page builder, where you end up with a templated design full of stock imagery. We custom build every page using WordPress and Beaver Builder, hand-coded to look and function great on desktop, tablet, and mobile devices.
When it comes to online marketing, speed kills. Every millisecond a page takes to load costs you conversions. Our development team always builds using best practices when it comes to WordPress and speed. If we're building landing pages on your server, our dev team prides itself on building the fastest pages your server will allow. If we're hosting your site, prepare for ludicrous speeds!
The goal of a landing page is to convert traffic to leads, so a crystal clear call to action is paramount. We specialize in presenting your offers in designs that draw the users attention through a very clear path, straight into a specific instruction on how to claim your offer. The result - industry leading conversion rates and cost-per-conversions.
Even the most proven design techniques should be validated by science, which is why we A/B test the landing pages we build for our ProfitEngine Premium plans to ensure that you're not leaving any money on the table. By testing on different sets of patients, we figure out which of our marketing techniques work best for your patients, and which ones need to be perfected.
Split Testing is another term for A/B testing, both which mean creating two versions of a landing page where only one element is different on each page (element A and element B). Once we have two versions of the landing page, we send half of your ad traffic to one and half to the other, then measure which performs better.
Once enough traffic has visited each landing page to reach statistical relevance, we'll know with a high degree of scientific certainty which version of the two elements being tested improves conversion more. Once determined, we'll dub the landing page containing that version the winner and send all future ad traffic to the winning page.
A/B testing different elements on landing pages ensures that your landing pages are converting at the highest rate they can. Things that might seem basic or simple such as button color, left vs right alignment, font, and especially headline copy can drastically impact the rate at which a page converts.
In a perfect world, all potential patients who find your practice’s landing pages would convert into a lead right away, but the reality is that the large majority of your paid traffic is not going to convert after seeing your offer just once. This is why it's critical for your marketing to use retargeting, ensuring that you use your available marketing information whenever you can to get more out of your marketing efforts.
According to industry studies, people who see an offer more than once are up to 70% more likely to claim it. This is why it's absolutely critical to retarget and remarket to your potential new patients who visit a landing page but don't convert into a lead right away.
Retargeting is made possible by placing a tracking script (or pixel) into the code of your website. This code "tags" everyone who visits your landing page so Facebook/Instagram/Google knows who that person is the next time they visit those social media sites, enabling us to show those very same people another ad about your offer.
The goal of a landing page is to convert traffic to leads, so a crystal clear call to action is paramount. We specialize in presenting your offers in designs that draw the users attention through a very clear path, straight into a specific instruction on how to claim your offer. The result - industry leading conversion rates and cost-per-conversions.
Generating leads of new patients for your practice is essential to any aesthetic practice marketing campaign, but it's not the end goal. What you really want are more conversions (appointments with patients). Our automation takes new leads and turns them into appointments without your staff having to do anything.
A lot of marketing agencies will generate you leads but stop there. We understand that having someone's email address doesn't mean much if they never respond and never actually book an appointment.
We've found that the reason most agencies stop a lead generation is because the process of converting a lead into an appointment can be challenging for front-desk staff. They're usually busy/distracted with other tasks or lack the training and/or confidence to close leads. We fix this by removing the staff from the equation.
When a new lead is generated, our system automatically engages by redirecting them directly to a "Book An Appointment" page with clear instructions that the next step is to go ahead and choose a time & date for their visit. The system also sends them an email and/or text message thanking them for claiming your promotion and instructing them to go to the Book An Appointment page to complete the next step.
Our system knows when a lead actually requests an appointment, which allows us to send your leads automated booking reminders three days in a row and the system turns itself off once they do book.
Some people will jump at an offer (becoming a lead) but aren't really ready to book. These people require nurturing. When someone claims one of your offers but doesn't request an appointment within three days, our system will shift them into a nurture sequence that will send them emails/texts every other day containing varied types of information such as personal messages from the doctor, patient testimonials, videos of celebrities endorsing the relevant service, etc. These nurture sequences ensure that you're not losing leads who were on the fence and just needed a little nudge.
Our automations make sure you're not leaving money on the table. They drastically increase conversion rates without your staff having to be involved.
Did you know that 90% of your potential patients will look you up online and read your reviews before deciding whether or not to book an appointment with your aesthetic practice? It goes without saying that your practice’s online reputation needs to be stellar, and the best way to build a great reputation online for your practice is to have one system in place that continually generates authentic, positive reviews from real patients.
If you use smart online scheduling, our ProfitEngines can see exactly when your patients visit and will automatically follow up with them after their appointment asking them about their experience with your practice.
If someone responds to our automated outreach with a negative comment, the system captures the comment and sends it directly to you before it every hits the open internet. This allows you to follow up and address the comment, defusing negative feedback from damaging your online reputation.
When someone responds to the automated outreach with positive feedback, the system automatically follows up and politely requests that they post their feedback tot he review platform of your choice (Facebook, Google, HealthGrades, etc.).
Our Reputation Management systems prevent negative feedback from damaging your online reputation while simultaneously generating a stream of new, positive online reviews that, in turn, generate you more appointments.
Additionally, industry studies show that a steady stream of new & positive reviews boosts organic ranking in search engines like Google!
The best thing about digital marketing vs traditional marketing for medical practices is the transparency. With our ProfitEngine programs, you'll know exactly what you're spending to generate a patient lead and a patient appointment. And if you go with our Premium plan, you'll have this information at your fingertips via a beautiful iOS and Android app!
When it comes to reporting, most agencies will try to bury you with lengthy reports full of endless spreadsheets and graphs, reporting on metrics that mean very little to your bottom line. With our reporting, we focus on the metrics that matter: How many leads were generated, how many bookings were generated, what did it cost to generate the leads, and what did it cost to generate the appointments.
Including in your reports will be a recap of all the leads generated that month, ensuring nothing no leads slip through the cracks. With our ProfitEngine Premium program, our account managers will actually listen to the phone calls generated and send grade your staff on how the leads were handled.
If you go with any of our SEO, Social Media, or Reputation Management add-ons, you'll also receive clear reporting on the improvements to your rankings, the growth & engagement of your community, and the amount of new positive reviews generated each month.
Our ProfitEngine Premium clients receive all of these critical metrics via a beautiful dashboard that lives in an app (iOS and Android) so you have access to your data in real time, right in your pocket. We promise you've never seen reporting like this!
Additionally, industry studies show that a steady stream of new & positive reviews boosts organic ranking in search engines like Google!
You don’t need any experience with marketing or sales to figure out how to improve your practice’s performance and get more patients. With ProfitEngines, your digital marketing strategy is as easy as sending an email to your patients. Our dedicated marketing analysts decide the strategy for you and ProfitEngines helps your practice implement it with just a few clicks.
Too many business owners think that the only way to increase year-on-year profits and scale their practice is by working harder. At PracticeBloom, give you the digital advantage to work smarter.
With just one robust solution. PracticeBloom is the ultimate digital marketing agency your practice needs to dominate online.
At PracticeBloom, we make success look easy. With ProfitEngines, your team can perform multiple functions and automate tasks, freeing up much-needed time to serve new clients and current patients. Schedule a long-term nurturing email sequence and relevant high-quality information with just one button.
Whether you’re a growing plastic surgeon practice or a larger aesthetic medicine practice, we can create a solution that works best for your budget, organization size, and goals.
Give your practice the ultimate digital marketing advantage.
Beat other practices and physicians in your area and get to new patients before your competitors do with a comprehensive marketing package.
Get a clear ROI every month with a team that’s ready to set you up for online success.
