Forge Organic Connections Your Audience
Content marketing can go a long way in building long-lasting connections with each prospective client. A well-written blog post, sleek infographic, or other interactive, actionable material can drive organic engagement among new and existing patients alike.
Curating Engaging content regularly is the best way to build hype, social shares, and online comments to gain more followers, prospects, and inquiries.
The PracticeBloom Perspective
Medical Aesthetic Marketing Solution: Content Strategy
“Content Is King” is a common phrase we are all acquainted with, but it doesn’t justify all the hard work and diligence behind creating content that helps you achieve your business goals.
There are two ways in which we judge content. The first is to measure its ability to motivate or persuade someone to take action. People are naturally fearful, critical, and hesitant before deciding to take action.
Truly great content eases their fears, answers their questions, and inspires them to take action. A/B testing determines which content results in more effort and is a great way to ensure you’re creating great content for your spa marketing.
Trending Blog Posts
An excellent way to expand your patient base and retain existing ones is by showcasing your expertise in the subject matter via informative blog posts tailored to your target audience’s needs.
PracticeBloom helps you become a trusted interpreter of the latest trends in the aesthetic industry, instilling trust in your brand. Our experienced content writers are seasoned masters in penmanship, delivering engaging and informative blog posts.
Word Of Mouth: The Secret To Effective Content Marketing
The second litmus test for truly great content is to ask yourself, “Is this so good that someone who sees it will be compelled to share it with someone else?”
If you ask any business owner who’s been successful for decades what the best type of marketing is, they will likely say “word of mouth,” and they’d be right.
Word of mouth costs you nothing, and it’s viral. Social media is a platform that people use to communicate these days, and great content is the topic that inspires communication. The most inspiring content is authentic, and we’ll help you create it.
At PracticeBloom, we’ve perfected the formula to supercharge practices and improve overall performance. Using a combination of email marketing, website development, and leveraging existing patient reviews, we can put your aesthetic practice on the map and give it the extra push.