Laser Hair Removal: The Hottest Hair Removal Procedure on the Market

PracticeBloom’s aesthetic marketing team can help your medspa or aesthetic clinic get the most out of your laser hair removal service. Book more new patients, maximize your existing patient loyalty, and outshine your local competition

Laser Hair Removal Marketing: Show Your Patients Why Your Clinic Is the Best

Laser hair removal is one of the most popular aesthetic procedures in the cosmetic industry, and more and more beauty clinics are offering this service every month. Whether you and your team are local laser hair removal industry veterans or first-timers in the aesthetic field, our aesthetic marketing team at PracticeBloom can get the word out about your laser hair removal services -- and keep it there.

PracticeBloom specializes in combining SEO, Email Marketing, Social Media marketing, Content marketing, and Funnel marketing to grow medspas like yours around the world. The market growth opportunity of laser hair removal services and related products like tattoo removal is expected to explode over the next few years.

Our ProfitEngines programs leverage the power of Facebook, Instagram & Google advertising to deliver a steady flow of new laser hair removal leads that our automations convert into booked consultations while you sleep.

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Laser Hair Removal Procedures

Marketing the Permanent Hair Removal Solution Every Woman (and Man) Wants

With more clients than ever turning to the convenience and ease of the laser hair removal market, now is the time to maximize your laser hair removal marketing efforts.

Laser hair removal products and technology have grown exponentially over the last few years, and its transition into the mainstream has seen laser hair removal clinics and dermatology clinics explode in growth and profit. More clients are seeing the benefits of never waxing, shaving, or plucking their unwanted hair ever again, by simply relying on laser hair removal procedures to burn away those pesky hair follicles.

Whether it’s hairless legs, underarms, face, or any other part of the body, patients want the best solution in their area in terms of painlessness, convenience, and speed. Become the go-to laser hair removal clinic or medical spa for all potential clients in your vicinity with clever and aggressive laser hair removal marketing techniques.

Give your practice the best shot at grabbing the biggest part of your global laser hair removal market share and outshine your competition almost overnight, with PracticeBloom’s tried and tested laser hair removal marketing strategy.

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Knowing What Your Customer Wants: Laser Hair Removal Advantages and Pain Points

Any marketing strategy begins with an intimate understanding of your target audience’s pain points and the advantages of your service. With laser hair removal, our strategy makes the most of:

  • Hair Removal Convenience: Shaving, waxing, and plucking your skin -- traditional hair removal methods can take tons of time when added up, and worrying about your legs, underarms, or lip hair before every big date or event isn’t something anyone wants to do. Laser hair removal frees you from ever needing to stress about last minute skin hair growth ever again.
  • Near Permanent Solution: Laser hair removal is often advertised as a permanent hair removal solution, meaning after the right number of sessions, patients never have to think about their unwanted body or facial hair again. While there is always the chance of the hair follicle regrowing, you can keep your hair growth rate at a minimum with laser hair removal sessions every few months.
  • Painless and Quick: Laser hair removal might not be entirely painless, but there are many ways to describe just how simple of a procedure it is. With pain similar to that of a rubber band flicking against the skin, laser hair removal is simple and easy, only lasting up to half an hour per session.
  • State-of-the-Art Technology: What laser hair removal device does your laser clinic use? Lumenis, or another top laser brand? We help potential patients understand just how advanced your laser devices may be, and exactly why they’re getting the world-class laser treatment only locally available with your team.
  • Local Experts: You and your team are the best choice for laser hair removal in your area, not only because of your clinic and technology, but also because of the expert, veteran personnel manning your operations. We emphasize just how much you and your team care for each and every patient who walks in.

The PracticeBloom, ProfitEngines Process

What are the steps involved in the ProfitEngines funnel process?

  • The laser hair removal marketing strategy can begin with an appealing, limited time offer, such as “20% Off Your First Laser Hair Removal Treatment”. This is designed into a beautiful landing page that loads incredibly fast and looks great on all devices (mobile and desktop). We turn that offer into targeted ads and run them to people who live within a certain radius of your practice.
  • People who see the marketing ad, and are interested will click the ad link, which will take them to the landing page where they can claim the laser hair removal promo by filling out a brief form. When they submit the form, they are redirected to a Thank You page which thanks them for claiming and notifies them that in order to redeem their discount, they need to request a free consultation via the online scheduling form on the thank you page.
  • A percentage of people who claim the promo will follow the instructions and request a consultation on the thank you page, but a larger percentage of the claimers will need a nudge. This is where the power of ProfitEngines marketing automation comes in. As soon as someone submits a 20% Off claim, they receive a text message thanking them for claiming and prompting them to request a consultation by replying to the text message.
  • A minute later, if they haven't yet requested a consultation, an automated email goes out also instructing them to request a consultation. This process of automated marketing reminders continues over the course of three days via a string of emails, text messages, and voicemails that encourage them not to let their discount expire and to request a laser hair removal consultation.
  • ProfitEngines ties together email, text messaging, phone calls, and even Messenger so however/wherever someone replies, the system knows to stop sending the marketing automations and will automatically move that person to the "Hot Leads" area of your ProfitEngines Lead Management Pipeline. Notifications instantly fire off via text or email to your staff alerting them of a new hot lead awaiting followup.
  • You'll be amazed by how many of your future patients book with you because they didn't want to answer phone calls from unknown numbers but were happy to converse with you via text message before deciding to book an appointment.
  • Unfortunately, there will always be "tire kickers" who claim an offer but just never take the next step. Instead of just marking them "lost", ProfitEngines shifts them out of your marketing Lead Management pipeline and into what we call a long-term nurture campaign, which consists of a 12-month email automation that sends out an informative eblast each month based on one of the other services your practice offers. Odds are that eventually that tire kicker will see something that interests them enough to reach back out and when that happens, ProfitEngines automatically adds them back into your Lead Management Pipeline as a Hot Lead.
  • When someone requests a consultation, a new pending appointment shows up in your scheduling calendar and a notification goes out to your staff that there is a consultation waiting for their approval. Once approved and marked confirmed, the system sends out a confirmation email & SMS to the patient. It also sends automated appointment reminders the day before and the day of, increasing consultation attendance and reducing no-shows.
  • If someone does miss their laser hair removal consultation, your staff just needs to move them to the "No Show" stage of your Lead Management Pipeline and a new series of automated emails and text messages will go out and direct them to reschedule. This saves your staff the trouble of having to follow up with no-shows and further increases your consultation attendance rate.
  • ProfitEngines is your start-to-finish Lead management system. It automatically converts 5% of leads, on average, automatically, and we haven't worked with a practice yet who was thrilled to alleviate their staff of that responsibility so they could focus more on your laser hair removal patients.

Let PracticeBloom Handle the Marketing of Your Aesthetics Practice

It's hard to find new patients. And it's so frustrating when they don't call or show up during your appointment time! We understand how hard it can be and we're here to help.

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Our 360 Approach To Laser Hair Removal Marketing

Get new bookings and appointments for laser hair removal 

Facebook and Instagram ads should be a crucial part of your toolkit when building more hype for your laser hair removal service. With these platforms, you can create hyper targeted campaigns and reach customers -- from those who are actively looking to book their next laser hair removal session, to those who are just generally interested in medspa services. 

At PracticeBloom, we create beautiful targeted ads with catchy offers that your customers just won’t be able to resist. By using eye-catching photos, clear copy, and good targeting parameters, we increase your visibility, rope in leads, and make sure your laser hair removal machine is always fired up and busy.

Become your location’s go-to laser hair removal business 

Paid advertising is a great way to reach new audiences but nothing is as effective as organic search. To be on your customers’ radar, they actually have to be able to find you on Google and other search engines. That’s where localized, hyper targeted local SEO comes in. 

Be the med spa that your customers see when they look up terms like “laser hair removal near me”. Our PracticeBloom SEO techniques are tried and tested and adaptive towards latest trends, ensuring that you’re always at the top when it comes to organic search.

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Build your authority with a consistent stream of five-star reviews

Now more than ever, customers are more discerning when it comes to choosing the best laser hair removal clinic. How do you make your clinic more competitive against others that offer the same services? With a consistent stream of positive reviews, your customers can feel safe in your hands before they even step foot in your clinic.

Five-star reviews are the backbone of your online authority. With ProfitEngines, you can easily pull in your reviews, allowing you to monitor and respond to crucial reviews straight away from your dashboard. The seamless auto request feature also allows your staff to ask for positive reviews effortlessly.

Reviews are built into our campaigns. We design review requests as part of your email or text campaign so that your staff can ask for reviews with just one press of a button.

Publish expertly written content and become the hub on all things laser hair removal

Patients interact with content before even thinking about getting in touch with your sales team. When they visit your site, they’re not just looking at your service pages. Patients do their own research before booking an appointment. Without content on your site, how are they going to know that you’re the expert you claim to be?

PracticeBloom has a dedicated content marketing team that publishes actionable information as well as tips and tricks on all things laser hair removal. We pull the most searched questions and create optimized content that reads amazingly, for both your audience and algorithm.

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Represent your clinic with beautiful, responsive websites

Your website is your laser hair removal clinic’s online office. It’s the first touchpoint your customers have with your clinic. At PracticeBloom, we’ve helped skilled aestheticians upgrade their online presence by remaking their website into a platform customers can enjoy navigating.

We build beautiful, functional websites from the ground up with custom WordPress coding. Because we want to make sure every single aspect of your online presence is optimized, our back-end developers make sure your website’s structure is clean for easy ranking and searchability.

Let PracticeBloom Handle the Marketing of Your Aesthetics Practice

It's hard to find new patients. And it's so frustrating when they don't call or show up during your appointment time! We understand how hard it can be and we're here to help.

Frequently Asked Med Spa Laser Hair Removal Questions

Do Facebook ads work for laser hair removal?

Absolutely, but only when used as part of a fuller and complete campaign. Our laser hair removal marketing programs use the platform's advertising as well as Instagram's and Google's to drive traffic to landing pages, where people can claim your offer and enter our lead management system.

How much should I be spending on ads?

To have success with laser hair removal marketing, we recommend spending at least $1,500/month in either Facebook/Instagram or Adwords. Spend will vary, though, depending on the competitive landscape of your region.

How will you increase the visibility of my website in the search results?

We begin by running data-driven SEO campaigns, meaning no guesswork is involved. Our programs use our resources to discover what the competition is doing. We try to learn as much as possible from the competition in order to increase the visibility of your brand in the search results.

We also build blog posts to target every potential patient at the top of the marketing funnel. With this content, we help convince patients of the advantages of laser hair removal and why exactly they need it. Every new blog post will give you more targeted organic traffic in the long-run.

Getting organic traffic is just one piece of the puzzle, though. The second piece is closing the lead. Our sales professional will work with you to increase the lead close rate.

Will you teach me how to target the right patients?

Yes. Our ProfitEngines program is designed to filter out bad prospects, and let's face it: there's always a number of those. Not everyone coming from Google, Twitter or LinkedIn will be a perfect laser hair removal candidate.

We'll teach your staff how to use the ProfitEngines system. The system even goes so far to filter out people that want to target specific areas (like abdomen). That way, you can prepare for your patient right after you close the phone line.

In the long run, this will make your laser hair removal clinic more reputable, and you'll enjoy increased revenue over the long-term. Who wouldn't want to be considered a #1 fat freezing provider in their locality?

How many leads will I get?

Lead volume correlates with ad spend so the more money your company spends, the more leads you'll get.

It also depends on the season, because most patients want laser hair removal right before the summer, to look their best as they travel and go to the beach.

That being said, consultation requests are really what you want and our ProfitEngine programs leverage automated emails, test messages, voicemail drops, and even Facebook messages to nurture new leads into online appointment requests without your staff having to do a thing!

Can you help me market a laser hair removal event?

Absolutely! Click the Get Started button and let us know more about your event or promotion.

Can I use videos to market my brand?

Of course! Video is one of the best converting digital channels. People love to see patient testimonials and doctors talking about benefits.

Video is a great way to market your laser hair removal treatments. If the quality is good -- and the answer is helpful -- people will want to contact you right away.

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“The ProfitEngines program by PracticeBloom has skyrocketed my business. It's worked so well there have been times when I had to ask them to slow it down so we could catch up!”

Dr. Hardik Soni
Owner of Ethos Spa

Take Your Laser Hair Removal Marketing To The Next Level With PracticeBloom

Laser hair removal has never been more popular than it is today, so there’s no better time to start your aggressive and complete laser hair removal marketing efforts than right now, with the team that can do it best: PracticeBloom.

Get more leads, book more appointments, and outgrow your competition like never before. Our aesthetic marketing team at PracticeBloom has spent years perfecting what we do, and laser hair removal is just one of the many aesthetic services that we can effectively market to your biggest and most relevant target audience possible. Grow your business with the market trend, as the market size for laser treatments explodes.

Capture your patients today with PracticeBloom and our ProfitEngines marketing system. Contact us today to learn more about how our marketing department can help your laser hair removal service expand.

Need More Patients for Your Aesthetic Practice?

Let's work together, and build a well-oiled lead machine that generates consistent revenue for you.  We'll send you more potential patients than you can handle.

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