The global medical spa (med spa) market is valued at over $14 billion. Med spa businesses worldwide are booming, and new brands are popping up every day.
Do you need help separating your med spa from your competitors? If so, you need to start focusing on your marketing strategy.
Below, you’ll learn some of the most important factors to consider for effective medical spa marketing in 2022 and beyond.
Why Does Med Spa Marketing Matter?
Some business owners — including those who run medical spas — need help understanding the importance of a solid marketing plan. They assume that their work will speak for itself if they offer quality products or services.
In a highly competitive market, it’s not enough to provide impressive services. You must put in extra work to set your brand apart.
The following are some specific reasons to take med spa marketing seriously:
- Build brand awareness
- Separate your brand from others in the industry
- Improve your med spa’s reputation and increase its credibility
- Attract more clients (including more repeat clients and client referrals)
- Increase revenue and boost your business’s bottom line
The more strategic you are about building your med spa marketing plan, the more likely you are to enjoy benefits like those listed above.
Tips for Better Medspa Marketing
How do you set your med spa up for impressive results? A multi-pronged approach will provide the best outcomes.
Here are 12 essential factors to consider when developing your med spa’s marketing strategy:
- Prioritize Branding
Your med spa’s brand is all the features that distinguish it from other med spas. Your branding strategy refers to the steps you take to establish and separate your brand from your competitors. The following are some key elements to keep in mind when developing your med spa’s brand:
- Business name
- Business values and mission
- Logo design
- Color palette and typography for marketing materials
- Motto/brand messaging
Keep these factors in mind when designing your website, creating social media content, and handling all other aspects of the marketing process. They’ll help you boost brand recognition and build a loyal audience.
- Update Your Website
By the end of 2022, experts estimate that 71 percent of small businesses will have a website. If you’re not part of that group, you’ll have a hard time getting your med spa to stand out.
Remember that it’s not enough just to have a website. It must also be a good-looking, high-performing website that appeals to your target audience.
When designing each page of your website, ask yourself how it benefits your audience. What kind of information does it provide? What question does it answer?
Consider, too, how easy it is to read the content on each webpage or for potential clients to find the information they need. A streamlined site that provides a positive user experience will increase the likelihood that people will want to visit your med spa and invest in your services.
- Create Quality Landing Pages
Landing pages are pages that people visit to take a particular action — such as signing up for your email list, scheduling an appointment for a service, or registering for an event.
Each landing page should serve one specific purpose. Don’t confuse your audience on what they’re supposed to do.
Let’s say they click on a social media ad that’s part of your Coolsculpting advertising plan. The landing page should show them how they can book a Coolscultping appointment — and make it as easy as possible for them to complete that action.
- Build a Blog
When developing your med spa website, be sure to include a blog.
Blogging is an excellent way to attract new visitors to your website, educate them about the products or services you offer, and answer frequently asked questions.
Regularly publishing blog posts also boosts your med spa’s search engine ranking. The higher your website ranks, the easier it is for people to find it.
- Utilize the Right Social Media Channels
Social media marketing helps you reach members of your target audience where they’re likely already hanging out — TikTok, Instagram, Facebook, etc.
Choose the social media platforms that your audience members use most often. Then, create content according to each platform’s best practices and user guidelines.
Not sure what kind of social media content to share?
Some popular options for med spas include behind-the-scenes footage of popular procedures and Q&A sessions with employees to learn about different services. You can also share reviews or testimonials from past clients.
- Focus on Email Marketing
Email marketing lets you directly connect with current and potential med spa clients in their inboxes. This approach helps you make a stronger impression and reduces your chances of getting lost in the sea of social media content.
You can include all kinds of information in your marketing emails. For example, share links to recent blog posts, highlight your most popular services, or enclose a discount code recipients can use on a future treatment.
- Invest in Paid Ads
You can produce incredible results for your med spa without spending a ton of money.
Blogging, email marketing, and social media marketing are all free or low-cost options that help you connect with your target audience and build your brand. However, paid ads also have a place in effective med spa marketing.
Pay-per-click ads are particularly effective because they help you reach members of your target audience and encourage them to take specific actions (signing up for a service, taking advantage of a promotion, etc.).
These ads also produce impressive returns on investment. You only pay when someone clicks on the ad (hence the name), and if someone is clicking on the ad, there’s a good chance they’re ready to move forward and make a purchase.
- Don’t Sleep on Traditional Medical Practice Advertising
So far, we’ve discussed digital marketing strategies that can help you grow your med spa. That doesn’t mean there isn’t room for traditional advertising tactics, though.
From direct mail to billboards to print ads in the newspaper, traditional advertising methods are still helpful for medspas — especially new businesses that are working hard to build brand awareness and get people interested in their offerings.
- Ask for Patient Reviews
Word of mouth is one of the most powerful strategies for businesses of all kinds to attract more customers and gain credibility. Encourage your current clients to leave positive reviews on third-party review sites or social media.
You may even want to incentivize your clients to leave reviews. For example, you can offer an entry into a giveaway for every review someone gives your business.
- Host In-Person Events
After years of being afraid to gather in person, people are finally starting to feel comfortable attending face-to-face events. Consider hosting a holiday party at your medspa or an information session where people can learn about new services.
You can also collaborate with another local business, like a fitness studio or health food store, to attract clients with similar interests and build connections with people in your area.
- Establish a Loyalty Program
Loyalty programs encourage clients to continue coming back to your med spa. Perhaps they can receive points for every service they purchase or earn a free service after they receive a certain number of treatments.
Regardless of the details of your loyalty program, make sure it’s easy for clients to join and participate in.
Customer relationship management (or CRM) software simplifies the signup process and helps you keep track of people’s visits. That way, they don’t have to worry about losing the tattered paper punch card stashed in their wallet.
You may also want to look into app development. An app allows clients to keep track of their points, manage their membership, schedule appointments, and more.
- Partner with a Medical Spa Marketing Agency
A med spa marketing agency or med spa marketing company can help you carry out all of the steps discussed in this guide — and more.
If you don’t have much or any marketing experience, partnering with a medspa marketing agency connects you with seasoned professionals who know how to help businesses like yours grow your audience, increase revenue, and start seeing results sooner.
This team can also help you measure the success of your marketing efforts and make adjustments to continue progressing.
Level Up Your Med Spa Advertising and Marketing Today
It doesn’t matter if you have a brand new med spa you want to promote or are looking to invite new clients to your existing business. Either way, the right medical spa advertising, and marketing strategy can help you achieve impressive results and set your brand up for long-term success.
Don’t have time to implement all the steps listed above? Working with medical spa marketing companies allows you to improve your marketing strategy while still leaving time in your schedule to handle other vital aspects of your job.
PracticeBloom helps you effortlessly grow your med spa with Coolsculpting marketing, Botox marketing, laser hair removal marketing, and more. Contact us today to get started!