How It Works

Conversion and understanding copy

High Converting Landing Pages

• The goal of a landing page is to convert traffic to leads, so a crystal clear call to action is paramount.
• We specialize in designing your website to draw the user’s attention through a streamlined path providing specific instructions on how to claim your offer that results in industry-leading conversion rates and cost-per-conversions.
• We custom build every page using WordPress and Beaver Builder, hand-coded to look and function great on desktop, tablet, and mobile devices.

Learning your market and planning

• Plan your offers, discounts, and packages tailored to the needs of your target market.
• With a long-term email sequence, your clinic can stay in touch with patients and keep them updated with the latest updates and promos, one automated email at a time.
• PracticeBloom improves every aspect of the patient experience, ensuring they get incomparable experiences that other practices can’t match.
• We foster patient trust in your doctor and specialist teams by developing high-quality content and information from our top-level writers.

Offer and Sales letter landing pages

Retargeting

• Retargeting and remarketing your offers to potential new patients who visit your landing page but don’t convert into a lead right away can help maximize the effectiveness of your marketing efforts.

Pixeling

• Retargeting is made possible by placing a tracking script (or pixel) into the code of your website.
• This code “tags” everyone who visits your landing page, so Facebook/Instagram/Google knows who that person is the next time they see those social media sites, enabling us to show those very same people another ad about your offer.

Content Planning and SEO strategy

Search Engine Optimization For Medical Websites

• The first step to successful online marketing for your medical practice design website is earning your visibility online.
• Your practice can increase its patient base and generate brand awareness organically with proper search engine optimization (SEO) strategies, tools, and experts.
• Years of experience optimizing medical websites for search engine algorithms have taught us the various factors and variables involved to get any clinic to the top of the front page of their desired keyword searches.

Working Assets and Communication

A/B Testing

• We conduct A/B Testing on the landing pages we build for our ProfitEngine Premium plans to ensure that you’re not leaving any money on the table.

Split Testing

• Split Testing is another term for A/B Testing, which means creating two versions of a landing page where only one element is different (element A and element B).
• Once we have two versions of the landing page, we send half of your ad traffic to one and a half to the other, then measure which performs better.

The Result

• Things that might seem basic or straightforward, such as button color, left vs. right alignment, font, and especially headline copy, can dramatically impact the rate at which a page converts.

Optimization of Journey and Sales Process

Lead-To-Conversion Automation

• Our automation takes new leads and turns them into appointments helping you achieve your business goals effortlessly.
• We fix the challenges faced by your front staff by eliminating their role in the lead conversion process.

Claim Automation

• When a new lead is generated, our system automatically engages by redirecting them directly to a “Book An Appointment” page with clear instructions that the next step is to go ahead and choose a time & date for their visit.

Artificial Intelligence

• Our system knows when a lead requests an appointment, which allows us to send your tips automated booking reminders three days in a row, and the system turns itself off once they do.

Nurture Automation

• These nurture sequences ensure that you’re not losing leads who were on the fence and just needed a little nudge.

Reporting, Analytics and Tuning

Transparent Reporting

• With our ProfitEngine programs, you’ll know exactly what you’re spending to generate a patient lead and appointment with utmost transparency.

Lead Review

• ProfitEngine summarizes all the leads generated in a particular month, ensuring no leads slip through the cracks.
• With our ProfitEngine Premium program, our account managers will listen to the phone calls generated and send grades to your staff on their handling.

Critical Metrics

• Opting our SEO, Social Media, or Reputation Management add-ons give you access to transparent reporting on the improvements to your rankings, the growth & engagement of your community, and the amount of new positive reviews generated each month.

Mobile App

• Our ProfitEngine Premium clients receive all of these critical metrics via a beautiful dashboard that lives in an app (iOS and Android), so you have access to your data in real-time, right in your pocket.

Keeping Your Reputation and Loyalty

Reputation Management

• Our Reputation Management systems prevent negative feedback from damaging your online reputation while simultaneously generating a stream of new, positive online reviews that, in turn, cause you more appointments.
• Using our smart online scheduling, our ProfitEngines can precisely see when your patients visit and will automatically follow up after their appointment asking them about their experience with your practice.

Review Screening

• If someone responds to our automated outreach with a negative comment, the system captures the statement and sends it directly to you before it ever hits the open internet.
• It allows you to follow up and address the comment, defusing negative feedback from damaging your online reputation.

Positive Lead Generation

• When someone responds to the automated outreach with positive feedback, the system automatically follows up. It politely requests that they post feedback to the review platform of your choice (Facebook, Google, HealthGrades, etc.).