Medical Spa Marketing: 
Your Med Spa Brand Is About to Take Off

The Proven & Guaranteed Way To Grow Your Medi-Spa Practice Faster

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Featured Med Spas

A Botox Leads Case Study

  • Drives highly qualified new potential customers to your website & landing pages
  • Converts potential customers via offers & call to actions
  • Retargets new customers who visited your website but didn’t convert
  • Improves reputation and repeat buying through email campaigns
  • Reports conversions in real time via a beautiful iOS app
  • Improves patient website experience
  • “PracticeBloom has been communicative, organized, and they've gotten me a lot of leads. I recommend working with them.”

    Dr. Hardik Soni

  • "Before PracticeBloom our sales were getting lower every month by 3%. I’ve been working with the guys for six months and they’ve increased my Botox bookings by 10%! That’s Botox bookings. These guys know their stuff and produce amazing results. Thank you!"

    Dr. Gregory Stevens

  • PracticeBloom helped us get our current customer base interested in our new medpsa services. This is difficult if you’re offering something new. We were hesitant if it was gonna work, but it did! Double bookings by the end of our first month! Their strategy brings results - new leads."

    Dr. Sasha Tran

  • “PracticeBloom has been communicative, organized, and they've gotten me a lot of leads. I definitely recommend working with them.”

    Dr. Iris Crawford

Increase Your Spa Bookings For The Following Services: 

Botox, Dysport, and Similar Injectables | Lip and Facial Dermal Fillers | Breast Augmentation | Brazilian Butt Lift | CoolSculpting or SculpSure | Facelift, Rhinoplasty, and Others | Dermaplaning, Microdermabrasion, PRP injection | Hormone Replacement Therapy and Holistic Wellness | Laser Hair Removal  |Tattoo Removal

A Comprehensive, Custom Digital Marketing Strategy For Your Medical Spa

Generate A Steady Flow Of Prospective Patients & Keep Your Existing
Patients Coming Back

  • Paid Advertising: Reach your target audiences with online advertising optimized for your medical spa marketing budget
  • Beautiful Landing Page Design: proven design elements that skyrocket conversion rates for your spa
  • Effective Social Media Marketing Strategy: Increase social engagement and decrease paid ad costs simultaneously
  • Conversion-Driven Web Design: Beautiful & unique website designs that get results
  • Search Engine Optimization: Invest in a long-term, constant flow of potential customers
  • Content Marketing: We produce compelling website and email content that nurture new leads into appointments
  • AB Testing: Increase your conversions by using our scientific AB testing method

Leveraging The Power Of Social Media,
One Post At A Time

Do you feel your med spa strategy is missing something? That “something” is social media. 

In the healthcare and med spa industry, having a website is not the golden standard. Enough medical spas have their own beautiful websites, and competing just on that won’t help your clinic stand out from the rest of the competition.

At PracticeBloom, we combine a website overhaul with a comprehensive social media strategy to increase visibility for your spa and attract more attention for your services and products, whether it’s on Facebook, Instagram, Twitter, or Snapchat.

How Social Media Can Increase Brand Awareness For Your Med Spa

  • Share discounts, promos, and special offers on your med spa services
  • Cultivate a loyal online community through targeted ads and by sharing relevant information
  • Attract more patients and clients by sharing photos, videos, and testimonials of treatment success

Turning Shares Into Profit

Social media platforms like Facebook, Instagram, and Twitter are the great equalizers of the digital world. With these platforms, businesses like medical spas can rise above the competition by taking advantage of the tools available.

As a medical spa owner, building an active online presence on Facebook is a great way to build buzz around your spa. Make your clinic accessible to potential patients and clients by sharing your contact information on Facebook. Adding a link to your website and landing pages will make it easy for you to track down leads and send out effective email campaigns to secure more bookings. 

And that’s just the beginning. At PracticeBloom, we’ve mastered the art of social media marketing and advertising to give you the ultimate advantage to tell your story online. 

From Design To Execution: Our Social Media Strategy 

Strategy Planning 

With social media strategy planning, our social media team figures out the best content for your target audience based on the success of previous posts and campaigns. We understand who your clients are and what makes them click, share, and book. We use website metrics to map out customer behavior to replicate on-site success in marketing your spa services on Facebook and other social media sites.

Content Curation 

In the world of spa marketing, consistency is everything. Potential patients want to know your clinic is alive and buzzing before booking an appointment. Our team curates videos, photos, graphics, articles, and other content to post on your Facebook, Instagram, and other online accounts.

Community Building 

Customers of businesses in the healthcare and med spa industry turn to Facebook and Google for reviews before booking any of your services. Prospective customers look at videos, photos, and other content from other customers to understand what your spa has to offer, and the reason they should choose you over your competitors. Community building is a passive form of marketing and advertising with limitless ROI. 

Email and Website Integration

Proper email and website integration ensure that every lead is utilized to the fullest. If a potential client discovers your business on Facebook and finds your business’s landing page, they’ll be redirected to your website, where they can share their contact info. Leads from targeted campaigns and other paid advertising efforts will be funneled to your website, where growing your email list becomes a seamless part of the process.

Targeted Ads

We combine organic, in-bound strategies with carefully-constructed paid methods such as Facebook ads to usher more potential patients to your website. We turn to Facebook metrics and keyword research in designing an effective Facebook ad campaign, ensuring that your resources are well-spent. 

Facebook and Instagram: The Goldmines To Social Media Success

Each platform has their own strengths. At PracticeBloom, we target more than just online presence. We help businesses in the beauty and spa industry reach new levels of success, visibility, and productivity with the world’s most popular free marketing and advertising platforms. 

Facebook 

  • Reach new patients with targeted ads
  • Funnel traffic organically to your website and landing pages
  • Collect and display online reviews to set your spa above other local spa in your area
  • Increase website visits by sharing high-quality articles from your blog 
  • Share interesting videos and photos for brand building 
  • Direct engagement through Facebook Messenger

Instagram 

  • Engage prospects with before and after pictures from patients 
  • Create a visual storyline for your brand 
  • Reach new patients with targeted ad campaigns
  • Direct engagement through DMs and website linking 
  • Effortless marketing for your spa services
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A Comprehensive Digital Marketing Program

Promote Your Medical Practice Efficiently

PracticeBloom has been helping medical practices and med-spas grow their patient base for nearly a decade by providing best-in-class websites and med spa marketing programs focused on providing new leads & appointment bookings with crystal clear cost-per-lead and cost-per-appointment reporting. We are the best digital marketing company for med spas, medical practices, and other businesses in the healthcare and wellness industry.

Our methodology is straightforward: drive targeted ads to beautiful landing pages and websites with clear calls-to-action where people can claim your spa offer. Nurture these new leads with text & email automation until they're ready to book an appointment online, and retarget the people who visited the landing page but didn't claim the offer. Follow up with new spa patients after their appointment to assess their experience and politely request the positive responses get posted on Facebook, Google, ZocDoc, etc.

ProfitEngines is the best digital marketing program for the healthcare industry in the business, doing all this and more. We create an inbound marketing strategy that fits your spa budget, using a combination of email marketing and high-quality content production. Our digital marketing resources and efforts are all put to work to boost your spa business.

ProfitEngines is the quickest way to get a positive return-on-investment, but our program requires constant investment or ad spend. Search Engine Optimization is a more long-term investment that ultimately delivers free leads for your spa business. This is why we always recommend pairing a ProfitEngine with an SEO program to form a complete, sustainable online medi spa marketing program.

Paid Advertising

The quickest way to generate new business for your medi spa is through paid advertising.

Platforms like Facebook and Instagram offer highly in-depth levels of targeting, allowing your business to get your messages in front of the people who are most likely to become your next customers.

With Google Adwords, you can pay to show your ad to people who are searching the exact terms & phrases related to your business. Every medical spa marketing program starts with paid advertising.

No matter the platform, buying and running ads efficiently is a science that our digital marketing team have perfected. We specialize in building the most relevant campaigns at the lowest cost-per-click/cost-per-conversions in the business. How do $3 Botox leads sound?

What makes PPC so effective?

PPC is an amazing marketing tactic to grow all types of businesses, including medical spas. This is in part due to how flexible and creative a business or marketing team can be when marketing a website or business with PPC.

With PPC marketing, your spa business and website only needs to pay for the ad when it gets clicked, meaning you never end up paying for engagement that doesn’t happen. This gives you top control over your budget and with targeted ad possibilities, you can specifically target your marketing campaigns to the exact demographics, interests, and keywords of your best audience. Traffic is consistent and immediate with PPC, unlike other types of marketing such as organic marketing which takes months to mature and grow. 

With quick results, a spa business investing in PPC can expect a higher ROI and more immediate results (or lack of results), enabling them to make the best decisions moving forward. With Geo-targeting, ad scheduling, and other ways and metrics that marketing experts like our team at PracticeBloom are intimately familiar with, you can truly make every dollar spent on marketing work to its maximum.

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Beautiful Landing Page Design

Landing pages are where your spa business' potential new spa patients (the ad-traffic you paid for) go to actually claim your offer and, by doing so, become a "new lead". It's where the magic happens, which is why having an effective med-spa landing page on top of having a great website is critical.

A great landing page looks beautiful, loads almost instantly, and has a crystal clear call-to-action, meaning when someone gets to the page, it's immediately clear what the next step is (think "Enter Your Name, Email & Phone Number Here To Claim 20% Off Your Next Botox Appointment). It performs fantastically but it also reflects what your brand and business is all about, allowing customers to distinguish you from other medical spas in your area.

Most med spa marketing agencies just drag and drop stock photos into a template in a landing page builder, giving you the exact same, not-so-great landing page as your other medical spas around the corner. We custom design and build our spa landing pages by hand and specialize in helping practices generate unique and professional brand assets like before & after photos and patient testimonial videos to use in our designs.

We understand that to generate leads at the lowest costs you've ever seen, and to make the entire med spa marketing program successful, your creative assets need to be outstanding.

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AB Testing

As confident as we are in our landing page designs, there's just no way to tell if it's achieving to its true potential without testing it. A/B testing allows us to show one version of a landing page to a certain amount of visitors and a different page version to others.

We couple this with site tracking, which shows us exactly where people are scrolling and clicking on the page, to determine which version of the page converts better.

A/B testing a landing page to its fullest potential also helps identify offers that just aren't good enough to resonate with your target audience, so you don't continually waste money on a medi spa marketing campaign that's never going to work. Once you do have an offer that is working, A/B testing gives you scientific assurance that your med spa landing page is performing at its best so that you're not leaving money on the table.

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Search Engine Optimization

It's hard to get people to convert if they don't know who you are or what you do. An easy way to solve this is to pay for targeted ad traffic, but the downside is you're constantly paying.

Alternatively, if your medical spa website shows up at the top of page one for relevant search in Google, you're going to receive a steady flow of traffic to your website - for free.

Sounds great, right? It should, because ranking at the top of page one in search engines is the holy grail of medical spa marketing. And it's not easy.

There are literally thousands of variables that factor into the algorithms that determine whose website shows up at the top of any given search result. Some of them are controlled by the code of your website (on-site factors), some of them are controlled by other websites who may or may not link to your website (off-site factors), and some are controlled by the visitors to your site and the actions they do or don't while they're on your site (user activity).

Search Engine Optimization (or SEO) is a science that has continually increased in difficulty over the years. We were born as an SEO company and we're proud to still be at the top of the industry delivering unbeatable results - after all, how do you think we got you here to this page?

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Content Marketing

You've probably heard by now that "Content Is King." It's still a true statement; the problem is it makes it sound easy. But the truth is that creating truly great content is extremely difficult. But what does truly great mean?

There are two ways in which we judge content. The first is to measure its ability to motivate or persuade someone to take an action. People are naturally fearful, critical, and/or hesitant before making the decision to take an action.

Truly great content eases their fears, answers their questions, and inspires them to take action. A/B testing determines which content results in more action and is a great way to ensure you're creating great content for your spa marketing.

The second litmus test for truly great content is to ask yourself "Is this so good that someone who sees it will be compelled to share it with someone else?"

If you ask any business owner who's been successful for decades what the best type of marketing is, he or she will likely say "word of mouth," and they'd be right.

Word of mouth costs you nothing and it's viral. Social media is platform that people use to communicate these days, and great content is the topic that inspires the communication. The most inspiring content is authentic, and we'll help you create it.

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Conversion-Driven Web Design

Whereas landing pages need to be laser focused on a single call-to-action, your medical spa website needs to convey all sorts of information about all the aspects of your business.

That doesn't mean it should be designed to convert, however. The number one mistake we see with new client websites is that there's no clear call-to-action on each page of the site. If a visitor navigates to your CoolSculpting page, there should be a clear call to action relevant to CoolSculpting on the page.

And when it comes to calls-to-action, "Contact Us" is not a good one.

When creating a call-to-action, think "what do I really want someone on this page to do?" Do you want them to just send you a general inquiry? Probably not.

You really want them to pick a date & time to pay you money, so focus your calls-to-action on facilitating appointment bookings. If the med-spa service you want them to book is expensive, you can increase the amount of people who will book by building a promotion into your call to action.

But promotion or not, any call-to-action is better than just information on a page. The focus of every site we design is to ensure your visitors know exactly what it is you want them to do on every page.

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Effective Social Media Marketing Strategy

"Social Media" is a term we've collectively decided upon to describe the way people communicate in a modern age. Facebook, Twitter, Instagram, SnapChat, Youtube - they're all platforms where people post media that people socialize around. Savvy marketers understand you need attention before you can push your products/services, and the time being spent socializing on these platforms has created an unprecedented opportunity for your med spa marketing if you have the right strategy.

A great social media marketing strategy focuses on three areas: ads, community building, and community management. We've discussed ads at length above. They're the quickest way to generate new business, but building a community around your brand is critical to paid Facebook & Instagram campaigns as a good percentage of people who see your ads are going to click through to your profile pages to see what you're posting and who is interacting with it. Having a strong community is a trust factor that increases the conversion rates of your paid traffic.

A strong community will also pay long-term dividends if you manage and nurture it properly. Your community will produce advocates - repeat buyers who sing your praises to the rest of the community, keeping them engaged and buying. We specialize in monitoring your community and quickly responding to their questions, comments, and interactions to ensure the community never loses momentum and continues to grow.

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Reputation@3x Created with Sketch.

Reputation Management

Did you know that according to consumer surveys, 90% of your potential patients will read your med spa online reviews before deciding whether or not to request an appointment? With that in mind, it goes without saying that your online reputation needs to be stellar.

The easiest way to ensure a great online reputation for your medical spa and website is to proactively generate a steady stream of positive reviews, which, without a system in place, is easier said than done. That's why our Reputation Management program is so powerful.

Our system will automatically follow up with your new patients after their first appointment asking them how their experience was at your spa. If they respond negatively, our system screens that feedback and sends it directly to you before it ever has a chance to hit the open web, giving you the opportunity to follow up directly with that person.

The people who respond positively receive an automatic reply politely requesting that they post their feedback to the review platform of your choice (Facebook, Google, HealthGrades, etc.). The result: an ever-increasing amount of positive reviews, which steadily increase your conversion rates. And as an additional bonus, industry data shows that a consistent flow of positive reviews has a significant & positive impact on your organic search rankings!

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PPC With PracticeBloom: Guaranteed Results, Maximized Spending

Whether your med spa has experience building your own PPC marketing strategy with your advertising team, or you’ve partnered with a marketing and advertising business in the past to promote your platforms and overcome your competition, PracticeBloom will present a PPC marketing campaign experience unlike any other. Your brand will grow like never before when you work with PracticeBloom for your PPC campaign.

The PracticeBloom PPC Experience

Step 1: Campaign Development

Services Involved:

Patients and Clients Identification | Keyword Research | Unique Copy | Complete PPC Ad Campaign Based on Services, Capabilities, and Location | Medical Spas Competition Research

Our med spa marketing experts assess and analyze your spa business and overall brand to determine the best strategy to define and reach out to your target audience, maximizing PPC connection with potential patients and clients with every email and ad advertising your business or businesses.

We then combine our collected data and information with our marketing industry advertising and analytics tools to find the optimal keywords, topics, and images with the goal of maximizing target audience reach across all websites and channels through quality content and strategically designed brand shaping ads.

Step 2: Campaign Maximizing and Editing

Services Involved:

Keyword and Ad Group Bid Research | PPC Marketing Strategy Budget Tweaking | Daily and Monthly Campaign Detailing | Quality Assurance Review

With your med spa brand marketing campaign developed, our team continues to tweak and enhance your ads to ensure they reach and engage with the maximum potential patients and clients across various website groups and platforms. The start of every website PPC marketing campaign involves a quality assurance review to make sure everything that goes live on Facebook and other websites is perfect, from keywords to ad copy to images.

After approval of your med spa marketing and leadership team, our PPC campaign experts develop our post-campaign-launch steps to keep your business’s brand advertising strategy flexible and ready to evolve at a moment’s notice, depending on the needs of your marketing strategy and engagement response on your ads. We make sure that our medical spas get the most success out of every marketing dollar they spend.

Step 3: Implementation and Ongoing Support

Services Involved:

Maximizing Campaigns with Efficient Match Types | Regular Search Query Reports | Budget Shift to High Performing Ads | Strategic Budget Pacing and Delivery Method Selection 

Developing your business’s PPC marketing campaign and performing keyword, medical spas competition, and ad research is only a small part of the work involved in a successful PPC marketing journey. The real work begins once your business’s or brand’s marketing campaign is live. Your brand’s website advertising success is determined by whether you can turn your launch into an evolving and growing brand building advertising strategy.

With PracticeBloom, your business will have everything it needs and more. We maximize PPC marketing campaigns by continuously tweaking the parameters to ensure the ads are paired with the most efficient match types, and we perform regular search query reports to determine which keywords are working and which aren’t.

We also get the highest ROI out of every dollar spent on the brand’s marketing by strategically pushing more into the highest-engagement and top-performing ads while pulling out of ads performing suboptimally, or ads that may be generating costs through clicks but failing to convert. This means that your business’s PPC budget is stretched out for as long as possible, saving our partnered medical spas money in the long-run. 

Step 4: Monthly Reports and Continued Marketing Evolution

Services Involved:

Weekly & Monthly Reports on Basic and Advanced PPC Metrics and Insights | Spend | ROI | Average CPC | Average Position | Top Performing Keywords & Ad Copy | Suggested Plans Moving Forward

Your med spa team and business will never feel in the dark when it comes to your business’s PPC marketing campaign if you partner with PracticeBloom. We understand the utmost importance of transparency with our marketing services, giving your team the assurance that your med spa business’s marketing budget is being put to work.

With PracticeBloom’s PPC website spa marketing services, your business will receive weekly and/or monthly reports showing all the ways that the brand’s marketing campaign is working or not working. Our reports include understandable data on the basic and advanced PPC metrics and insights, including how much your med spa business has spent, your Return-On-Investment, the average CPC (cost per conversion), average position of your brand’s marketing, top performing keywords and ad marketing copy and more.

With this information, PracticeBloom can continue to curate maximum-performing spa marketing strategies that will reach the most spa patients across Facebook and other relevant websites, suggesting the best ways and methods to keep expanding your marketing efforts while getting more out of your business’s investment.

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Frequently Asked Med Spa Marketing
Questions

Will you Increase the number of spa patient testimonials for me?

Yes, our ProfitEngine Pro and Premium plans both include Reputation Management, which leverages our automated system to reach out to your patients after their latest visit and ask them about their experience with your med spa.

If they respond negatively, their feedback goes straight to you without ever reaching the open Internet.

If they respond positively, the system automatically follows up and politely asks them to copy/paste their feedback to your med spa Google Business Listing, your Facebook page, or a variety of medical review sites that you can select. 

Will you teach me how to get more patients online?

Definitely. It's crucial that we educate you on how modern spa marketing works before we get started so you understand the process and why it works.

The best results we see come from medical practices who have an owner or manager who is eager and willing to be involved in the marketing process. 

How will you increase the visibility of my website in the search results?

Search Engine Optimization (or SEO) is an extremely complex process that involves work on both the back and front ends of your med-spa website as well as the building of quality links from relevant sites in your industry.

Great SEO begins with in-depth research into the competitive landscape, the key terms and phrases that your potential patients are using in search engines, and the correlations between the sites currently ranking on page one for your target keywords.

Once those reports have been created and analyzed, our technical team will get started rebuilding the architecture of your website to align with the way Google and other search engines want to see the information on your site presented. We'll optimize the code of your website to included the needed metadata and schema markup as well as to increase the speed at which your site loads. 

Lastly, our link-building team will develop powerful backlinks from other websites relevant to your medical practice, consistently increasing the authority of your website in the eyes of search engines.

Additionally, we monitor the on-site changes that were made to the website, evaluate their effect, and tweak the website as needed until we figure out exactly what the search engines want to see. As these elements come together, you'll see your website raise through the search results and past your competitors, resulting in a steady stream of organic leads month over month!

Is online marketing the most efficient form of medical practice marketing?

100%. Online marketing is the most efficient and transparent way to market your medical spa and website for two main reasons.

First, your prospective patients are spending more and more time on their mobile devices. They're skipping TV commercials and they're scrolling through their social media feeds as the billboards lining the highway go unseen.

The second main reason is that you can see exactly what you're getting in return for what you're spending for your medical spa marketing. ROI is cut and dry as you know what you're spending, you'll know exactly how many leads were generated from your spend and with online appointment booking, you'll know how many of your leads converted into bookings.

Will you help me stand out from other physician practices?

Of course! From a branding perspective, we'll facilitate photo & video shoots then use that content in branding campaigns on social media like Facebook and Instagram, building your personal and spa brand into the authority in your market and industry.

When it comes to organic visibility for your website in search engines like Google, our Search Engine Optimization packages are world class. With a three to six month investment, we see about 90% of our clients hit page one for their most important and lucrative search terms.

Grow Your Med Spa Efficiently Today with PracticeBloom

PracticeBloom has enabled the growth of countless medical spas across the country, with a team of medical spa business marketing experts, industry-standard data analytics tools, and tried and trusted proprietary conversion methods that equip our partnered medical spas and other health businesses with the marketing they need to truly expand.

PracticeBloom is the marketing partner your spa business needs to truly conquer the online world with efficient and trusted marketing, from Facebook to Google ads. We are masters in the ways of online brand marketing for medical spas: let us boost your spa brand today.

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